Email marketing is *not* dead.

But your content could maybe use a defibrillator right about now….

Real talk: your readers are tired of being sold to.


They’re actively seeking connection—real, honest connection—with the people and brands they admire.

(That’s you!)

But the email marketing methods we’ve been taught—by smarmy men and slick-suited Internet gurus, cough cough—aren’t about connection or inspiration.

You know this.

You’ve tried to bend their methods into something that feels true to you—something that  doesn’t feel manufactured or salesy or manipulative—wriggling your message into those “tried and true” structures like a too-tight pair of jeans.

If you want to inspire a cult following, you need to stop thinking about how to get your reader to do what you want—and start thinking about what you can GIVE them.

Give them wisdom. Give them inspiration. Give them a reason to laugh, to remember that they’re not alone.

Give them an enjoyable read.

That’s how you take your emails from “lost in the sea of 9,436 unread messages” to “devoured like a bag of mini peanut butter cups”.

Emails & weekly content for cult thought leaders.

Personality included.

Cult of Personality™ Monster of the Week

Weekly nurture emails that keep your reader coming back for more

First, I’ll obsess over your readers, pinpointing what they need to hear from you (and how, and why). Then I’ll whip out my proprietary methodology (oh behave!) to design a 12-month content plan. After that, all you have to do is talk. I’ll take your brilliant-yet-rambling diatribes and craft weekly emails that get cracked open and devoured on the spot.  

Cult of Personality™ Damn Fine Copy

A 12-month content plan that keeps the ideas percolating

Based on your readers’ preferences and behaviors, we’ll come up with a perfectly balanced publishing schedule, designed around your brand’s key messages. You’ll never be at a loss for what to say, and your readership will have time to appreciate the subtleties of your unique brew. No more crappy instant copy.

Cult of Personality™ Cherry Pie and Copy

Damn Fine Copy plus one, brand-defining piece

In addition to your 12-month content plan, we’ll create a foundational blog post that articulates your brand’s identity and raison d’être with a voice and style so compelling and distinctive, your readers will eat it up and be back for seconds.

Zim Ugochukwu

Founder, Travel Noire & Compass

When Sam & I started working together, 100% of my brand messaging was based on my own personal stories & experiences, and needed to be written in my voice — and I had a hard time keeping up with all my content needs. I have a large (and very engaged) audience who love to hear directly from me — and who don’t love to be sold to. Not only did Sam turn around staggering quantities of copy work in record time, she was able to speak to our audience the same way I would. And even though we have access to plenty of tools & templates to build out our launches, email sequences, and ad messaging, Sam always took those methods and made them sound less salesy; more human. I love how this woman works and you’d be crazy not to hire her — like, yesterday.