Needle’s Eye Media

Full website copy from scratch, nav menu planning, consultation on overall user experience + full discovery process

View the live website:

Dorothy is like, the smartest millennial I know. (Just kidding, I love all you crazy kids.) She’s competing in a field that’s dominated by both men and techy, douchey jargon. Coincidence? Hmmmm….

Anyway. Most of her clients are male, so she needed a site that conveyed her absolute badassery at all things Facebook Ads — while still remaining true to the unusual personal story behind her business.

I think we did pretty good.


  • Full discovery including Customer Insight Map, Content Style Guide, unique value propositions, and establishing the overall tone & feel for Needle’s Eye Media
  • Planned out the nav menu and helped organize what info needed to go where
  • Full website copy from scratch (2 rounds of revisions)
  • Made Dorothy cry when she read the first draft 🙂
Let's Weave Some Word Magic Together