Copywriting rooted in trust, transparency, and a little thing we

like to call consent.

Real talk: your readers are tired of being sold to.

They’re actively seeking connection—real, honest connection—with the people and brands they admire. (That’s you!)

But the email marketing methods we’ve been taught—by smarmy men and slick-suited Internet gurus, cough cough—aren’t about connection or inspiration.

You know this.

You’ve tried to bend their methods into something that feels true to you—something that doesn’t feel manufactured or salesy or manipulative—wriggling your message into those “tried and true” structures like a too-tight pair of jeans.

If you want to inspire a cult following, you need to stop thinking about how to get your reader to do what you want—and start thinking about what you can GIVE them.

Give them wisdom. Give them inspiration. Give them a reason to laugh, to remember that they’re not alone.

Give them an enjoyable read.

That’s how you take your emails from “lost in the sea of 9,436 unread messages” to “devoured like a bag of mini peanut butter cups”.

Wanna see what I mean?


You’d be crazy not to hire her — like yesterday.

“Not only is Sam efficient, professional, and an amazing communicator, she was able to speak to our readers the same way I would, remaining sensitive to their distaste for being ‘sold to,’ checking her own cultural experience against that of my audience, and keeping them super engaged in every conversation.

My team and I have access to all the big-name tools & templates, but Sam always reworked them to sound more human / less pushy. I love how this woman works and you’d be crazy not to hire her — like, yesterday.”

Zim Ugochukwu, Founder, Travel Noire /


I feel incredibly grateful to have her as part of my core team.

“It’s hard to quantify the value of someone who has been able to understand some very technical material in a short time, and consistently turn out accurate, engaging, enjoyable copy that not only converts to better sales, but also liberates me to do what I do best.

Sam has also been an important sounding board for the marketing and strategy decisions that have to be made on a daily basis. She has been part of several high-powered marketing teams, and her experience with email sequences and funnels is invaluable.

It can be lonely and challenging sometimes as an entrepreneur trying to disrupt an embedded industry, and having Sam around makes it a heck of a lot more fun. I feel incredibly grateful to have her as part of my core team.”

Chuck Duff
Founder, Coaching The Body™

Hi, I’m Sam.

I write high-level copy for ethical business owners who want their marketing efforts to align with their beliefs & values—without sacrificing profitability.

That means moving away from tactics like false scarcity, shaming, and twisting those pain-point knives, and replacing them with shared values and mutual respect.

It means using inclusive language, checking your privilege, and acknowledging your blind spots. (Don’t worry; I’ll help you.)

It means telling stories that inspire your readers, without co-opting their experience to make a sale.

It means using your brilliance, your expertise, your creativity, and your sensitivity to build a fairer, more connected culture, all while helping your customers in real, meaningful ways.

GODDAMN these emails are good.

Stephanie Hayes
Business Strategist,

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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*Just kidding. It’s only an email list.

Say the truth. Trust your people. Let's do this.