Aug 29, 2019

My Ashe-versary

9 years ago today (or maybe tomorrow, but close enough) I packed my all my belongings, including a very unhappy feral cat who was like, “🙄🙄🙄we’re not seriously moving AGAIN…” into a 20-foot Penske truck in Somerville, MA, and left for a two day drive to Asheville, NC.

Why’d I leave? For a man, I like to joke, because that’s exactly *not* what cynical jaded Boston Sam would have done, ever.

And it’s true, I did move here to be with Matthew… but that was just serendipity.

I left because I was so burnt out I couldn’t even tell I was burnt out. I left because I didn’t know what came next, but I didn’t want to keep working 12 hour days in the gym and getting drinks with my friends for the next year (or five, or ten). I left because I was done with Boston, but I couldn’t tell because I was so, you know, IN it.

I didn’t know anything about relocating from a big city to a small one (does Asheville qualify as a city? discuss.) I didn’t know what I’d do when I got here. I didn’t have any friends here except the ones Matthew introduced me to, and I was really goddamn lonely for a really long time.

All I knew that day 9 years ago was that I needed something new. I needed an adventure. I needed…Asheville.

Today I’m doing some of my favorite Asheville things, including but not limited to the world’s best salad at Nine Mile and poke around the coolest writer-y store Whist.

Happy Ashe-Versary, me!

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

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