Why can’t we ever just chill the eff out?

Image text: What if your comfort zone was a fine place to hang out? What's so terrible about feeling comfortable and safe? Why can't we ever just chill the eff out?I overheard this conversation at the coffee shop this morning between two women sitting at the next table: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
“Something something COMFORT ZONE something COMFORT ZONE something something COMFORT ZONE!” (This is Asheville so, 🤷🏻‍♀️) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
As I eavesdropped (to avoid starting an About page from scratch, ugh), I found this woman to be VERRRRY *anti* comfort zone.

“When you’re in your comfort zone,” she said, “all of your strength is coming from somewhere outside yourself.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀

And that’s when I turned my up my noise cancellation and blasted some Badu into my earholes. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Because WHAT THE FUCK IS WRONG WITH BEING COMFORTABLE? Why do we always have to second guess what feels good and safe and easy? Who says we must continually push ourselves harder and harder and harder? ⠀⠀⠀⠀⠀⠀⠀⠀⠀

And isn’t all this (privileged as fuck) comfort-zone-bashing, just another way of saying that our own instincts around what feels good, and safe, and easy, are not to be trusted? ⠀⠀⠀⠀⠀⠀⠀⠀⠀

I started a podcast this week—WAY outside my comfort zone. Publishing my own writing? Figuring out how to become an activist after years of complacency? Constantly, intensely uncomfortable. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

I’m not saying that testing and pushing your own limits isn’t a worthy pursuit. I’m just saying…. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Can we stop telling each other how to live for five goddamn minutes? If you want to hang out in your comfort zone for awhile, you probably have a really good reason. (See also: “Because I feel like it” = a GREAT reason.) ⠀⠀⠀⠀⠀⠀⠀⠀⠀

I’m tired of being told how to live by Instagram influencers and woowoo life coaches at the local coffee shop. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
COMFORT 4EVA
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<end rant>

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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