I wore a bandana over my face like an old-timey bank robber.

<<< me, in March 2020 after my first covid-style grocery trip (before Fauci said it was ok to touch stuff).

Me in September 2020, remembering who I was five months ago:

“Oh, my sweet summer child, what do you know of fear? …Fear is for the long night, when the sun hides its face for years at a time, and little children are born and live and die all in darkness.” 🐉

Remember how scary March was? And now look at us. Wearing masks like pros (well, most of us anyway), figuring out ways to see our people without hugging, making shit work. #wecandohardthings

The best thing about being a highly sensitive person is that I feel it, ALL. (It’s also kind of the worst thing.) It sucks to feel the meanness and lack of empathy radiating off my fellow humans, whenever I leave my house—it fucking wrecks me, to be totally honest.

But it also forces me into decisive action. I might not be able to change anything about the maskless masses, but I *can*:

• Write & send hundreds of letters to voters: votefwd.org or Vote Forward.
• Take lots of extra time in the mornings for journaling & exercising, even if it means I don’t start work ’til noon
• Join local volunteer organizations: Swing Left / swingleft.org — local chapters have their own pages (I JOINED A PHONE BANK THIS WEEKEND, YOU GUYS. Who am I right now)
• Watch ALL the comedy (just started Schitt’s Creek!)
• Do whatever I can to help out on the ground during election week

I am still scared. I am still sensitive. I am still working out my inner racism. But I’m trying to be the person Barack & Michelle asked me to be, and we’re running out of fucking time. ✊🏼
Quote from Season 1 / Book 1 of Game of Thrones. 🐉

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

  • This field is for validation purposes and should be left unchanged.

*Just kidding. It’s only an email list.

Interested in working together?