Jun 16, 2021

My Brother Moochie by Issac J. Bailey

A photo of the book My Brother Moochie with splatter overlay that reads "Cult of Personality Book Review"This is one of the best memoirs I’ve ever read, and I can’t believe I forgot to tell you about it back in 2018 (when I actually read it), and I don’t understand why it’s not on every to-read list or Best Books list.

Issac J. Bailey is a journalist & author who lives in South Carolina. When he was a kid, his older brother was involved in a murder and sentenced to life in prison. This book tells that story, but it also tells the story of growing up Black in the South, of generational trauma and Jim Crow, of grappling with PTSD pre- and post-diagnosis, of the industrial prison complex, of internalized anti-Blackness, shame, rage, injustice, fury—and trying to explain all of this to well-meaning wh*te people.

The writing is painfully good. This is such a difficult, complex, nuanced story & history. It’s exceedingly difficult to translate both pain AND liberation onto the page, without watering either of them down. Bailey takes his experiences and compresses them into very few words. He heats them up until they’re dense and sharp and undeniable. He is crystal clear; he cuts like a knife.

10/10 would recommend.

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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