Celery Brigade

Image text: mental health is stigmatized enough without the celery brigade coming for us too.This is from one of my recent Instagram stories, but I thought I’d make it a post for… posterity? Or because I’m still mad about it? Whatever. Here we go.

I am so sick of the wellness people saying “medication can be life-saving” right before they tell you that exercise & kale are way better and healthier than pills. 😤

Because what they’re really saying is, “I don’t want to have to answer for this shitty, privileged-ass thing I’m saying, so I’ll just tack on this half-assed qualification to cover my ass.” 😒

If you have something to say, fucking say it. We can all see that you’re still shaming us for taking our meds. And btw, my Lexapro has done more for my anxiety than any amount of exercise or kale ever did. And I’ve eaten a LOT of kale. 🥬

These kinds of statements can be so harmful to those of us who actually need our meds—especially when they come from “health care professionals.”

Mental health has been stigmatized enough without the celery brigade coming for us too.

(If you need an antidote for this garbage, check out “Antidepressants are so not a big deal” from Crazy Ex-Girlfriend and enjoy.)

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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