Aug 25, 2021

“Charge What You’re Worth” Hypocrisy

Image text: The hypocrisy of clients who won't pay you your ratesYup. I’m back on my bullshit, calling out the hypocritical way certain business owners* are treating their freelance service providers.

You have these big names—recognizable, internet-famous entrepreneurs telling everyone & their mother to charge what they’re worth. And when you land your first big-name client, you think—

“Finally, I’m going to get paid my rates without a fight! This person CLEARLY GETS IT.”

But behind the scenes, these companies are often not the anti-corporate, self-care-obsessed utopias they make themselves out to be. 🤨

When you tell them your rates, they don’t wanna pay ‘em. They want the most work possible for the least amount of money. They try to talk you out of important pieces of your process. They tell you “it isn’t that much work,” even though they have no idea how much work it is for you.

Meanwhile, they’re out here teaching their followers to value themselves and charge premium rates for the work that they do.

But the only way you can CHARGE those rates, is if people actually PAY those rates. And it’s a real mindfuck / gut punch to watch your client post their revenue achievements online, while behind the scenes they’re fighting your rate increase tooth & nail.

I think this happens because of (surprise) the hierarchical model of patriarchal, capitalist business structures. When you’re at the top, it’s easy to view the people you pay for services as somehow beneath you, not on a level. You’re paying them to do a thing you don’t want to do.

Then there’s that thing where people don’t think of freelance service providers as “business owners” in their own right, which is absolute BS.

We also have distorted expectations around what we should be earning and charging, and who is “deserving” of our services based on what they can & can’t afford. I’m considering an alternative to the existing service-for-hire model that I think is pretty radical… more coming soon.

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

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Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

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