“Charge What You’re Worth” Hypocrisy
You have these big names—recognizable, internet-famous entrepreneurs telling everyone & their mother to charge what they’re worth. And when you land your first big-name client, you think—
“Finally, I’m going to get paid my rates without a fight! This person CLEARLY GETS IT.”
But behind the scenes, these companies are often not the anti-corporate, self-care-obsessed utopias they make themselves out to be. 🤨
When you tell them your rates, they don’t wanna pay ‘em. They want the most work possible for the least amount of money. They try to talk you out of important pieces of your process. They tell you “it isn’t that much work,” even though they have no idea how much work it is for you.
Meanwhile, they’re out here teaching their followers to value themselves and charge premium rates for the work that they do.
But the only way you can CHARGE those rates, is if people actually PAY those rates. And it’s a real mindfuck / gut punch to watch your client post their revenue achievements online, while behind the scenes they’re fighting your rate increase tooth & nail.
I think this happens because of (surprise) the hierarchical model of patriarchal, capitalist business structures. When you’re at the top, it’s easy to view the people you pay for services as somehow beneath you, not on a level. You’re paying them to do a thing you don’t want to do.
Then there’s that thing where people don’t think of freelance service providers as “business owners” in their own right, which is absolute BS.
We also have distorted expectations around what we should be earning and charging, and who is “deserving” of our services based on what they can & can’t afford. I’m considering an alternative to the existing service-for-hire model that I think is pretty radical… more coming soon.
Samantha Pollack is a Copywriter & Creative Director who works with ethically minded, mission driven businesses who are actively trying to reshape our culture (and possibly tear down the patriarchy). She’s also the founder of The Highly Sensitive Business Owner, a 12-week online program that helps HSPs & neurodivergent business owners create healthier, more sustainable systems in their work.
Sam also writes about feminism, privilege, pop culture, entrepreneurship, the creative process, and whatever else is on her mind. She currently lives in Asheville, NC.
Emails for cult thought leaders.
Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?
I’m doing it, and I can show you how to do it, too.
(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)
*Just kidding. It’s only an email list.
Books. Cats. Rants. Drawrings.
(and every couple months or so, an unexplained absence 🤷🏻)