Signal Boost – Dynasti Hunt

Introducing the Cult of Personality™ #SaturdaySignalBoost, where I pick an awesome BIPOC Instagram account to showcase so you can go follow them, too. 🎉

I’ll be doing this roughly once a month, and I’ll be featuring one account in each post. I’m also inviting you to share YOUR favorite IG accounts in the comments, so you’ll want to save this post because there will be a ton of cool ideas coming through!

My first #SaturdaySignalBoost is Dynasti Hunt. Dynasti helps businesses & organizations implement D.E.I. strategies that lead to **actual change** AND her emails are some of my absolute faves—definitely go to the link in her bio and sign up for her mailing list.

For wh*te business owners who are working to be anti-racist, one of the biggest challenges is finding people to help you DO that work, and do it right—without causing additional harm to Black people (women in particular), but also supporting BIPOC businesses and not just paying Robin D’Angelo (a fellow wh*te person).

Dynasti’s content is SUPER HELPFUL for business owners of any size who are interested in actually implementing actions & policies that align with their stated values re: DEI. (And she has an extremely cool email reply feature, where you can send her replies via video or text, and she responds! It’s called VideoAsk and I’m obsessed. From an email copywriting perspective, AND from an email-reader perspective. It’s just the coolest.)

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Footnote: I did not invent the concept of Signal Boosting, but full transparency I’m not sure who to credit for that. Google was not helpful.

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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*Just kidding. It’s only an email list.

Interested in working together?