Signal Boost – Dynasti Hunt
I’ll be doing this roughly once a month, and I’ll be featuring one account in each post. I’m also inviting you to share YOUR favorite IG accounts in the comments, so you’ll want to save this post because there will be a ton of cool ideas coming through!
My first #SaturdaySignalBoost is Dynasti Hunt. Dynasti helps businesses & organizations implement D.E.I. strategies that lead to **actual change** AND her emails are some of my absolute faves—definitely go to the link in her bio and sign up for her mailing list.
For wh*te business owners who are working to be anti-racist, one of the biggest challenges is finding people to help you DO that work, and do it right—without causing additional harm to Black people (women in particular), but also supporting BIPOC businesses and not just paying Robin D’Angelo (a fellow wh*te person).
Dynasti’s content is SUPER HELPFUL for business owners of any size who are interested in actually implementing actions & policies that align with their stated values re: DEI. (And she has an extremely cool email reply feature, where you can send her replies via video or text, and she responds! It’s called VideoAsk and I’m obsessed. From an email copywriting perspective, AND from an email-reader perspective. It’s just the coolest.)
Footnote: I did not invent the concept of Signal Boosting, but full transparency I’m not sure who to credit for that. Google was not helpful.
Samantha Pollack is a Copywriter & Creative Director who works with ethically minded, mission driven businesses who are actively trying to reshape our culture (and possibly tear down the patriarchy). She’s also the founder of The Highly Sensitive Business Owner, a 12-week online program that helps HSPs & neurodivergent business owners create healthier, more sustainable systems in their work.
Sam also writes about feminism, privilege, pop culture, entrepreneurship, the creative process, and whatever else is on her mind. She currently lives in Asheville, NC.
Emails for cult thought leaders.
Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?
I’m doing it, and I can show you how to do it, too.
(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)
*Just kidding. It’s only an email list.
Books. Cats. Rants. Drawrings.
(and every couple months or so, an unexplained absence 🤷🏻)