Tell The Truth

On a black chalkboard background, the words "Tell the Truth" slant upwards in a script font. The bottom of the image reads "Cult of Personality" in smaller text.I like to tell people I can’t make a meeting because I have therapy at that time.

I purposely say, “I don’t want to,” or “That’s not how I prefer to do it,” when I don’t want to do something. I don’t waste energy making up some less confrontational reason.

When fellow entrepreneurs come to me with a sticky client situation and ask me for advice, I always tell them to start with the truth—

“I don’t feel right about proceeding in this way.”

“This isn’t an ethical marketing practice.”

“I need to extend our timeline because I’m burned out.”

“I’m not available via text anymore.”

I know this breaks a lot of “rules” about how we’re supposed to act in business—stoic, robotic, leave you emotions and drama at the door, keep everyone at a safe distance, don’t show any vulnerability or you’ll get taken advantage of / no one will take you seriously, etc.

Ugh. I’m so tired of it all.

You think that because I tell the truth, that gives you leverage over me? Well, you’re wrong. I’m pretty unfuckwithable, and I’m older than most people think I am, and I trust & respect myself, and I listen to my intuition, and I’ve dealt with enough gaslighters and misogynists and narcissists to spot the signs pretty early.

I’m not scared to tell you the truth. You’re scared to hear the truth.

I once dealt with a Director of Operations who would always compliment me on my “directness,” but it always kinda felt like he was laughing at me… like, hahaha isn’t she so cute. 🙄

I had the distinct feeling that he was threatened by it, and in response he would double down on his SNL-parody corporate jargon speak. Nothing ever got done.

See, I’ve got a mischievous streak. 😈 I like to watch male mediocrity squirm in the face of an uncomfortable truth or a direct question. I relish the awkward surprise that falls over a zoom meeting when my “share” includes things like how my anxiety is doing today, or how stressed I am about climate change.

I realize this may not be the healthiest, most mature way to introduce more truth into how we do business.

But hey, I’m only human.

And we have to make our own fun sometimes.

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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*Just kidding. It’s only an email list.

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