Nov 10, 2021

Hello, I’m Sam

A photo of Samantha, a white woman with dark brown hair and eyebrows, kissing her cat Henry, who is a brown-and-black striped tabby.It’s (re)introduction time!

Hellooooooo. I’m Sam, an email copywriter working within a Feminist Framework. I write:

>> launch emails
>> nurture emails
>> welcome sequences (when someone joins your list for the 1st time)
>> onboarding sequences (when someone subscribes to your subscription service)
>> abandon cart sequences
>> email challenges
>> and more

And I do all of this without bombing people’s inboxes, lying, shaming, telling people they have a “mindset issue” if they don’t want to invest $10k in your program right now, or affecting that weird, swaggery, sarcastic tone I’m seeing in soooo many marketing emails lately.

And… I get results. My clients are averaging >30% open rates (iOS privacy settings are not affecting most of them so far) and >2% click through rates.

Here’s what I want you to know—

YOU DO *NOT* HAVE TO WRITE 8,000 LAUNCH EMAILS. Nor do you have to pressure people, or sell something in every email, or send an email every freaking day.

In fact, you get MUCH better results if you DON’T do these things, and instead focus on telling your readers interesting things. Helpful things. True things. Valuable things. REAL things.

And, giving. Instead of “What can we GET out of our email list?”

You should be asking—

“What can we GIVE our email list?”

And if your answer to that last question is, “I can give them the opportunity to purchase my product / service / course…” then you’ve misunderstood the assignment.

So… yeah. This is what it’s like to talk to me! I’m super fun at parties.

I post a lot about copywriting & marketing from a Feminist Framework, but I also share book reviews and other writerly observations about the world.

And, I just launched a program for HSP & neurodivergent entrepreneurs—you can get the details on that here.

If you’re new here, make sure to join my email “cult.” I send a monthly newsletter full of opinions & recommendations I don’t share on Instagram.


2022 is a great time to revisit your email marketing program, and I have a few spots open for Jan & Feb. 😉 DM me if you want to talk.

Samantha Pollack

About Sam

Samantha Pollack is a Copywriter & Creative Director who works with ethically minded, mission driven businesses who are actively trying to reshape our culture (and possibly tear down the patriarchy). She’s also the founder of The Highly Sensitive Business Owner, a 12-week online program that helps HSPs & neurodivergent business owners create healthier, more sustainable systems in their work.

Sam also writes about feminism, privilege, pop culture, entrepreneurship, the creative process, and whatever else is on her mind. She currently lives in Asheville, NC.

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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*Just kidding. It’s only an email list.

Interested in working together?