Nov 13, 2021

The Highly Sensitive Business Owner: Module 5

Image text: The Highly Sensitive Business Owner: Program Modules. Module 5: Entrepreneurial Culture, Racism, and PrivilegeYep… this is a module in my Highly Sensitive Business Owner™ program.

My first cohort is still shaping itself, but I’ve been running on the assumption that most of the participants of this cohort will be wh*te women. So this caption, AND this module, are written from that perspective.

After the murders of George Floyd, Breonna Taylor, and Ahmaud Arbery in early 2020, I revamped this entire program. It’s not that I didn’t WANT to include anti-racism work before, but those events led to some deeper education and exploration on my part, which has helped me better understand my own unexamined racism & how I’ve benefited from wh*te supremacy.

And one thing I noticed was that my high sensitivity was getting in the way of me doing this work, because I was SO upset about the pain and injustice experienced by other people. So, in this section of the program, we’re going to get into that.

I’ve included this in a module that ALSO includes sexism, misogynistic dickheads, toxic entrepreneurship & social media vibes, and lots of other super-fun things. LOL.

Our conversations during this phase will cover…

>> Grappling with your own privilege, getting over your guilt, and using your sensitivity as a tool to power you toward activism instead of a stick to beat yourself with

>> How to do the important work that’s required of us, and bear witness to these hard, horrible facts that have been hidden from us, while also honoring your own sensitivity & empathy

>>Opting out of toxic entrepreneurship and/or hustle culture

>> Difficult people, bad juju, sexist assholes, and gaslighters

Sounds fun, right? 🙂

If you haven’t seen this yet, I have the COOLEST sales page ever for this program. Please look at it, even if it’s just to oooh and aww at what a good designer I have. (thank you Nomatik Design Co !)

Next time I launch, we’re going to talk about what it’s like to launch as an HSP. 😳

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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*Just kidding. It’s only an email list.

Interested in working together?