Nov 27, 2021

A Reflection on Instagram

I talk a lot about how much I like to create on Instagram, and how that’s the main reason I’m here. I like a 2200 character limit for my writing; I like making images; I like creating fun moments in my stories. I just enjoy it from a “making” standpoint. If I didn’t, I’d find another medium, and a different place to do my networking.

But lately, I’m so over it. I’ve gotten myself tangled in the tree roots of my mind, and I can’t get out.


It’s all starting to feel SO performative, and so perfectionist. My imposter syndrome has awoken, and she refuses to go back to sleep.

I never want to post about something because I *don’t want to get in trouble* for NOT posting about it; it’s inauthentic. And, I’ve been listening to the people whom I hope to serve as an ally—that’s not what they want, either.

But at the same time, how do you NOT post about it? Isn’t it also important to speak up about our activism work, so others might be inspired to take up the fight? Isn’t it important to use this platform to acknowledge and change injustice and the inherent racism we keep seeing within the platform itself?

And if you’re a person who needs time to think through all of this—

…even if that means you think yourself into a forest filled with gnarled trees whose roots curl around your limbs until you’ve thought yourself completely out of the time-space continuum, and that’s just what you have to do in order to find your way out…

…well, this here culture we’ve created does not really leave room for that kind of time.

So yeah. This is what it’s like inside MY head.

Wanna be friends? 😂

DM me. That’s the whole reason I’m on here anyway.

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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