Dec 11, 2021

Signal Boost — Marietta Gentles Crawford

(re)Introducing the Cult of Personality™ Saturday Signal Boost, where I pick an awesome BIPOC Instagram account to showcase so you can go follow them, too. 🎉

I’ll be doing this roughly once a month, and I’ll be featuring one account in each post. I’m also inviting you to share YOUR favorite IG accounts in the comments, so you’ll want to save this post because there will be a ton of cool ideas coming through!


This month I’m talking about my friend Marietta, a writer & personal brand strategist who helps business owners use LinkedIn to attract clients, press, speaking gigs, etc.

She has a lot of interesting things to say about the way we show up on LinkedIn (and in cold emails), and how we can use these tools in a way that feels natural and easy… not stiff and jargon-y and trying to be someone we’re not. 😳

And here’s the other thing—

She’s been doing this work for years (almost the whole time I’ve known her); not just lately while LinkedIn has been on fire. My girl knows her shit, and she’s got the writing features & recognition to prove it. She’s got a free training video available—go to her page & check it out.

Footnote: I did not invent the concept of Signal Boosting, but full transparency I’m not sure who to credit for that. Google was not helpful.

Samantha Pollack

About Sam

Samantha Pollack writes creative copy (mostly emails) for feminist companies and/or thought leaders who are working to build a fairer, more connected culture. She’s also the founder of The Highly Sensitive Entrepreneur, a 6-week course that helps HSP business owners create healthier, more sustainable systems in their work. 

She publishes frequent essays on feminism, privilege, pop culture, entrepreneurship, the creative process, and more on her website, She currently lives in Asheville, NC, and while she can *technically* work from anywhere, she prefers her adventures laptop-free.

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

  • This field is for validation purposes and should be left unchanged.

*Just kidding. It’s only an email list.

Interested in working together?