Dec 11, 2021

Signal Boost — Marietta Gentles Crawford

(re)Introducing the Cult of Personality™ Saturday Signal Boost, where I pick an awesome BIPOC Instagram account to showcase so you can go follow them, too. 🎉

I’ll be doing this roughly once a month, and I’ll be featuring one account in each post. I’m also inviting you to share YOUR favorite IG accounts in the comments, so you’ll want to save this post because there will be a ton of cool ideas coming through!


This month I’m talking about my friend Marietta, a writer & personal brand strategist who helps business owners use LinkedIn to attract clients, press, speaking gigs, etc.

She has a lot of interesting things to say about the way we show up on LinkedIn (and in cold emails), and how we can use these tools in a way that feels natural and easy… not stiff and jargon-y and trying to be someone we’re not. 😳

And here’s the other thing—

She’s been doing this work for years (almost the whole time I’ve known her); not just lately while LinkedIn has been on fire. My girl knows her shit, and she’s got the writing features & recognition to prove it. She’s got a free training video available—go to her page & check it out.

Footnote: I did not invent the concept of Signal Boosting, but full transparency I’m not sure who to credit for that. Google was not helpful.

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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*Just kidding. It’s only an email list.

Interested in working together?