My One-Word Goal for 2022: Published

I’ve been hearing some *really* good words for 2022 this week. It seems like most of y’all like a big, conceptual word. Like… FOCUS, or PROGRESS, or CONNECTION.

This is only my second year doing the “one word” thing, but I like a super literal word:


I don’t need to set a goal for how many pieces I’ll submit this year, or how many podcasts I’ll pitch, or how many hours I’ll spend writing. If I ground myself in this one idea, I’ll just naturally gravitate toward all of those activities. And at any given time, I’ll do as much of those things as it makes sense for me to do.

And then at the end of the year, assuming we’re all still here at that time (😬), if I got published even ONE time, it’ll be a huge accomplishment.

And even if I don’t, but I spent the whole year trying, then that’s a huge accomplishment too.

It’s about taking the pie chart of what you truly value

and the pie chart of what you spend the most time doing

and seeing if you can get the pie charts to match

or just come a little bit closer.


it’s about pie.

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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