My One-Word Goal for 2022: Published

I’ve been hearing some *really* good words for 2022 this week. It seems like most of y’all like a big, conceptual word. Like… FOCUS, or PROGRESS, or CONNECTION.

This is only my second year doing the “one word” thing, but I like a super literal word:


I don’t need to set a goal for how many pieces I’ll submit this year, or how many podcasts I’ll pitch, or how many hours I’ll spend writing. If I ground myself in this one idea, I’ll just naturally gravitate toward all of those activities. And at any given time, I’ll do as much of those things as it makes sense for me to do.

And then at the end of the year, assuming we’re all still here at that time (😬), if I got published even ONE time, it’ll be a huge accomplishment.

And even if I don’t, but I spent the whole year trying, then that’s a huge accomplishment too.

It’s about taking the pie chart of what you truly value

and the pie chart of what you spend the most time doing

and seeing if you can get the pie charts to match

or just come a little bit closer.


it’s about pie.

Samantha Pollack

About Sam

Samantha Pollack is a Copywriter & Creative Director who works with ethically minded, mission driven businesses who are actively trying to reshape our culture (and possibly tear down the patriarchy). She’s also the founder of The Highly Sensitive Business Owner, a 12-week online program that helps HSPs & neurodivergent business owners create healthier, more sustainable systems in their work.

Sam also writes about feminism, privilege, pop culture, entrepreneurship, the creative process, and whatever else is on her mind. She currently lives in Asheville, NC.

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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