Clients Love Being Told What To Do
Clients love being told what to do.
I first learned this in my other life, when I was a full-time personal trainer at a chichi ladies’ gym in Boston.
Being an adult is hard enough. All that multi-tasking and shit you have to remember, all those endless decisions to make—and if you’re a business owner or part of a small team, it’s mental overload times a thousand.
Being in charge is exhausting.
At the gym, all my clients were high-powered lawyers or working in super competitive corporate or financial roles. (All male-dominated fields, too). They did not have TIME to think about what they wanted to do in the gym that day.
At first, I really stressed about changing things up for them, keeping it fresh, and checking in with what *they* wanted to do.
But over time, I learned that the more decisive I was with my workout routines, the happier my clients were. And they kept re-upping when their packages ran out.
Those powerful women were happy to take orders from me, because I knew what to do, and they didn’t. They hired me to handle 👏 that 👏 shit 👏 so they could focus on other things. Like kicking ass at work.
➡️That’s exactly what freelancing is like. Because you’re not just taking on the creative challenge and a hefty workload — you’re taking on the responsibility for worrying about it at all. ⬅️
Not only is it HANDLED; it’s handled by someone who specializes in that shit. (For me, it’s emails.)
Clients want to feel like it’s okay to let go. They need to be free to worry about other things, and in order for that to happen, they need to know you’ve got this.
So, no more “Is this okay? How do YOU want to do this?”
YOU’RE the one in charge. Act like it. 🏋️♀️
Samantha Pollack is a Copywriter & Creative Director who works with ethically minded, mission driven businesses who are actively trying to reshape our culture (and possibly tear down the patriarchy). She’s also the founder of The Highly Sensitive Business Owner, a 12-week online program that helps HSPs & neurodivergent business owners create healthier, more sustainable systems in their work.
Sam also writes about feminism, privilege, pop culture, entrepreneurship, the creative process, and whatever else is on her mind. She currently lives in Asheville, NC.
Emails for cult thought leaders.
Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?
I’m doing it, and I can show you how to do it, too.
(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)
*Just kidding. It’s only an email list.
Books. Cats. Rants. Drawrings.
(and every couple months or so, an unexplained absence 🤷🏻)