Jan 20, 2022

Clients Love Being Told What To Do

Clients love being told what to doClients love being told what to do.

I first learned this in my other life, when I was a full-time personal trainer at a chichi ladies’ gym in Boston.

Being an adult is hard enough. All that multi-tasking and shit you have to remember, all those endless decisions to make—and if you’re a business owner or part of a small team, it’s mental overload times a thousand.

Being in charge is exhausting.

At the gym, all my clients were high-powered lawyers or working in super competitive corporate or financial roles. (All male-dominated fields, too). They did not have TIME to think about what they wanted to do in the gym that day.

At first, I really stressed about changing things up for them, keeping it fresh, and checking in with what *they* wanted to do.

But over time, I learned that the more decisive I was with my workout routines, the happier my clients were. And they kept re-upping when their packages ran out.

Those powerful women were happy to take orders from me, because I knew what to do, and they didn’t. They hired me to handle 👏 that 👏 shit 👏 so they could focus on other things. Like kicking ass at work.

➡️That’s exactly what freelancing is like. Because you’re not just taking on the creative challenge and a hefty workload — you’re taking on the responsibility for worrying about it at all. ⬅️

Not only is it HANDLED; it’s handled by someone who specializes in that shit. (For me, it’s emails.)

Clients want to feel like it’s okay to let go. They need to be free to worry about other things, and in order for that to happen, they need to know you’ve got this.

So, no more “Is this okay? How do YOU want to do this?”

YOU’RE the one in charge. Act like it. 🏋️‍♀️

Samantha Pollack

About Sam

Samantha Pollack writes creative copy (mostly emails) for feminist companies and/or thought leaders who are working to build a fairer, more connected culture. She’s also the founder of The Highly Sensitive Entrepreneur, a 6-week course that helps HSP business owners create healthier, more sustainable systems in their work. 

She publishes frequent essays on feminism, privilege, pop culture, entrepreneurship, the creative process, and more on her website, cultofpersonality.co. She currently lives in Asheville, NC, and while she can *technically* work from anywhere, she prefers her adventures laptop-free.

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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*Just kidding. It’s only an email list.

Interested in working together?