Jan 27, 2022

How to Write Emotional Emails

One of my least favorite sexist assumptions is that women are “too emotional” and therefore less effective at their jobs.

(First of all. The biggest, most immature temper tantrums I’ve ever witnessed have ALL come from men. *They’re* the dramatic ones. But… I digress.)

If you identify as a woman, you’ve probably encountered a certain type of advice throughout your career about how to communicate—

Basically, you take out all the emotion, because it makes you seem “wishy washy” and/or “weak.”

Get to the point, don’t sugarcoat it, don’t try to be ‘nice,’ don’t apologize, become a blank stare.

**This advice comes from both men AND women, by the way.**

Earlier in my career, I used to follow this advice to a T. I got high on saying no without an explanation, and firing clients at will.

And this led to me handling a client termination in a way that was super abrupt and unclear.

I was following the take-no-prisoners advice of my male & female mentors, who were advising women to “man up,” stand up for ourselves! and quit apologizing for taking up space!.

Like most accidentally misogynist advice, there’s a kernel of well-intentioned truth here. Women HAVE BEEN conditioned to apologize for taking up space.

How many times have you witnessed a woman who, instead of saying “Excuse me!” or “Behind you!” or “On your left!” says: “Sorry!” 😐

But swinging to the other extreme—not giving a shit about anyone else’s feelings—is not the answer, either.

We SHOULD give a shit about other people’s feelings. And we should honor our own feelings, too.

This is what it means to be kind.

Here’s a real-world example:

The difference between the first version and the second version—

In Email #2, I’m not giving any options. I’m just *telling* them what’s going to happen. But I’m also not punking out on the original agreement.

I’m still not really explaining myself, but I’m not lying either, but I’m also not being unnecessarily mean. “I won’t be able to continue” is the truth; but you don’t have to go out of your way to say it’s “not a good fit.”

In the first email, I basically was like, “I don’t like you guys.” LOL. In the second email, I’m more like, “this has been so cool and I’m proud of what we’ve done, peace out!”

Email #2 isn’t disingenuous, and Email #1’s still truthful. But if you were the client, which would you rather receive??

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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