Jan 29, 2022

My Copywriting Mentor

When people ask me who my copywriting mentor is, or who I admire, I almost always dodge the question and say, “I don’t really look at other writers’ work.”

This is because >>

1. I am WAY too sensitive & dramatic about my own writing to handle how brilliant someone else is. #iykyk #writerproblems

2. It is WAY too easy to accidentally plagiarize. When I hear a neat turn of phrase, it sticks in my mind like an earworm and will not leave me alone—like it’s TRYING to get on the page. It’s just too easy to accidentally nick something.

And mostly, these things are true. (But it also makes for a pretty impressive fucking answer to this question, I might add.)

I *do* have lots of writer friends, and I follow plenty of other copywriters on IG…

… but I don’t have a mentor right now. And I don’t agree that there is some big shiny celebrity copywriter out there whose altar we should all be kneeling at.

Also… what if *I’m* the one with the cool methodology and the chops to back it up? 🤔

Gonna be my own mentor for a little while, and see how that treats me.

Samantha Pollack

About Sam

Samantha Pollack writes creative copy (mostly emails) for feminist companies and/or thought leaders who are working to build a fairer, more connected culture. She’s also the founder of The Highly Sensitive Entrepreneur, a 6-week course that helps HSP business owners create healthier, more sustainable systems in their work. 

She publishes frequent essays on feminism, privilege, pop culture, entrepreneurship, the creative process, and more on her website, cultofpersonality.co. She currently lives in Asheville, NC, and while she can *technically* work from anywhere, she prefers her adventures laptop-free.

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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*Just kidding. It’s only an email list.

Interested in working together?