Jan 29, 2022

My Copywriting Mentor

When people ask me who my copywriting mentor is, or who I admire, I almost always dodge the question and say, “I don’t really look at other writers’ work.”

This is because >>

1. I am WAY too sensitive & dramatic about my own writing to handle how brilliant someone else is. #iykyk #writerproblems

2. It is WAY too easy to accidentally plagiarize. When I hear a neat turn of phrase, it sticks in my mind like an earworm and will not leave me alone—like it’s TRYING to get on the page. It’s just too easy to accidentally nick something.

And mostly, these things are true. (But it also makes for a pretty impressive fucking answer to this question, I might add.)

I *do* have lots of writer friends, and I follow plenty of other copywriters on IG…

… but I don’t have a mentor right now. And I don’t agree that there is some big shiny celebrity copywriter out there whose altar we should all be kneeling at.

Also… what if *I’m* the one with the cool methodology and the chops to back it up? 🤔

Gonna be my own mentor for a little while, and see how that treats me.

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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*Just kidding. It’s only an email list.

Interested in working together?