Feb 19, 2022

Signal Boost—3 Accounts to Follow

It’s time for the Cult of Personality™ #SaturdaySignalBoost, where I pick an awesome BIPOC-owned Instagram account to showcase so you can go follow them, too. 🎉

I do this roughly once a month—you know, in all the “regular” history months 🙄—and this month I’m intentionally featuring a few accounts whose mission is to support rest and mental health for Black women and women of color.

First up >> The Honest Therapist

Dr. Michelle Alvarez is a fellow Ashevillian (and, full disclosure, a former client of mine) who’s created a community fund to pay for therapy for minoritized folx. You can join her Patreon for free Social Justice Yoga, or just contribute to the community fund via Venmo or Paypal. Go to the link in her bio for more information. (PS, she’s also funny and smart af, AND cool. You should follow her.)



Next >> Dive in Well

Founded by Maryam Ajayi, Dive In Well “envisions the future of what the wellness industry could be: one that is diverse, inclusive, and accessible.” I am super gun-shy about the wellness industry… but companies like this give me so much hope. They’re the kind of organization I wish I’d known about back when I was in that world.

They also run (or partner with, I’m not sure) a meditation app, BetterMe, that looks really awesome and has great reviews.


Last >> I’ve become obsessed with Health in Her Hue

From their IG profile: “Leveraging the power of tech, media and community to connect Black women & WOC to culturally sensitive healthcare providers, content, and community.”

THIS IS SO IMPORTANT. Did you know that many Black women have medical trauma? I would explain why this happens (as I understand it) but I don’t want to retraumatize anyone. If you’re curious, DM me, or listen to the “Fat Tax” episode of Hear to Slay w/ Roxane Gay & Tressie McMillan Cottom.

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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*Just kidding. It’s only an email list.

Interested in working together?