Feminist Copywriting: An Introduction
Oh hi, it’s just lil’ ol me with an unpopular opinion and a mini-intro to Feminist Copywriting and Marketing Frameworks… 👋
First… Manipulative writing is shitty writing.
But, at the start of my copywriting career, most (if not all) of my clients were familiar with and expecting tactics like: scarcity, urgency, fucktons of content, NLP, pain points, and mindset-shaming.
I hated it all.
So… I worked around it. Sneaking my empathy, my love for well-crafted sentences, my high sensitivity & desire to effect real change in this world into PLF formulas and webinar follow-ups. Building sales pages around shared values instead of pain points; easing up on the high-pressure language in favor of something more… you know, human.
I didn’t argue with my clients about it; I just kind of “did it.” Asked for forgiveness instead of permission.
But then, I started hearing about this thing called Feminist Copywriting—and I realized, that’s what I’ve been trying to do this whole time! I just never had the words for it. (Ironic, I know.)
Here’s the truth: If you’re committed to building a feminist, anti-racist business in this world, then you have to recognize that the “tried and true” marketing practices we’ve all been taught are steeped in misogyny and white supremacy. (Just like everything else, welp.)
The good news is, we can unlearn those “yah-dude” tactics and strategies, just like we’re working to unlearn our internalized racism & misogyny.
There are plenty of entrepreneurs who are doing it differently, and I’m proud to call myself one of them.
Plus, bonus—when you respect your readers and treat them like the human beings they are, your writing gets 100x better.
So we’ve got that going for us, which is nice. 🙌🏼
Samantha Pollack is a Copywriter & Creative Director who works with ethically minded, mission driven businesses who are actively trying to reshape our culture (and possibly tear down the patriarchy). She’s also the founder of The Highly Sensitive Business Owner, a 12-week online program that helps HSPs & neurodivergent business owners create healthier, more sustainable systems in their work.
Sam also writes about feminism, privilege, pop culture, entrepreneurship, the creative process, and whatever else is on her mind. She currently lives in Asheville, NC.
Emails for cult thought leaders.
Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?
I’m doing it, and I can show you how to do it, too.
(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)
*Just kidding. It’s only an email list.
Books. Cats. Rants. Drawrings.
(and every couple months or so, an unexplained absence 🤷🏻)