Mar 12, 2022

The Midnight Library by Matt Haig

The Midnight Library was not what I expected it to be. I had a vague impression of something like Erin Morgenstern’s The Starless Sea—a sweeping, honey-colored literary fantasy—but it was quite a quiet and intimate little book.

I should also tell you, I cried my eyes out.

This is a book about the multiverse theory of quantum physics (a concept I am familiar with, by the way, because of The Dark Tower, Fringe, and LOST—and not because of anything I learned in school).

Upon the moment of your death, in that in-between time between “dying” and “dead,” you are offered an opportunity to try out all of the potential lives you could have lived. All the ‘what-if’s’ that haunt you; all the branches and twigs that sprouted from every random decision you made or didn’t make; all the versions of you that, indeed, exist simultaneously in the multiverse. Like Schrodinger’s cat.

The overall message is a surprisingly corny one when you say it out loud (very “It’s a Wonderful Life”), and everything I’ve tried to write about it so far feels like an empty platitude.

But it didn’t feel that way to read it.

Who doesn’t have regrets, or wonder what our lives would be like if we had done that ONE thing a little differently?

I regret not majoring in English, and not taking a semester abroad. I regret never having been to Europe. I regret telling my best friend I didn’t like her boyfriend… or, I regret how long it took me to see the cracks in our relationship. I regret most of the guys I ever dated or tried to love. I regret all the words I’ve never written, and all the work I’ve kept hidden from the world.

What if you *really* got the chance to live out all the different versions of your life, in which you did or didn’t do that one thing?

Here’s what would happen…

You’d have a bunch of other regrets and what-if’s. There would be weird butterfly effects you couldn’t have anticipated, and those might suck even worse than the things that suck now.

The specifics would be different, but the feeling would be the same.

I’m really grateful for this book.

CW: suicidal ideation; depression.

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages. 

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

  • This field is for validation purposes and should be left unchanged.

*Just kidding. It’s only an email list.

Interested in working together?