Cult of Personality

How To Give Good Feedback: Part 1

Most people will have a strong reaction one way or another the first time they encounter a new piece of copy. That’s why I always encourage (read: insist) the client take 48 hours before trying to formulate any useful feedback. ✍️ Rule # 1: Take a breath. Don’t react until you’ve let it sink in….

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The Midnight Library by Matt Haig

The Midnight Library was not what I expected it to be. I had a vague impression of something like Erin Morgenstern’s The Starless Sea—a sweeping, honey-colored literary fantasy—but it was quite a quiet and intimate little book. I should also tell you, I cried my eyes out. This is a book about the multiverse theory…

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Feminist Copywriting: An Introduction

Oh hi, it’s just lil’ ol me with an unpopular opinion and a mini-intro to Feminist Copywriting and Marketing Frameworks… 👋 First… Manipulative writing is shitty writing. But, at the start of my copywriting career, most (if not all) of my clients were familiar with and expecting tactics like: scarcity, urgency, fucktons of content, NLP,…

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Working with Other People’s Teams

Working with Other People’s Teams (OPTs) as a Highly Sensitive Business Owner can be… trying. To say the least. Most of the time, you’ll have your own processes for delivering your services, onboarding and offboarding your clients, and how you work with them throughout. But every once in a while, they’ll have their own way…

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