Blog

Tell us what you really think, Sam.
(OK, I will.)

Apple Watch Commercials and Fear-Based Marketing

We all agree the new Apple Watch commercials are super dark, yes? It’s easy to point to these commercials as a blatant example of fear-based marketing, and condemn and/or dismiss them (and Apple?) accordingly. But what’s harder to suss out is the fear-play built into most traditional marketing strategies, ESPECIALLY online. These are basic, deep-seated human…

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My Copywriting Mentor

When people ask me who my copywriting mentor is, or who I admire, I almost always dodge the question and say, “I don’t really look at other writers’ work.” This is because >> 1. I am WAY too sensitive & dramatic about my own writing to handle how brilliant someone else is. #iykyk #writerproblems 2. It is…

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How to Write Emotional Emails

One of my least favorite sexist assumptions is that women are “too emotional” and therefore less effective at their jobs. (First of all. The biggest, most immature temper tantrums I’ve ever witnessed have ALL come from men. *They’re* the dramatic ones. But… I digress.) If you identify as a woman, you’ve probably encountered a certain…

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The “Client from Hell”—Myth or Reality?

It’s fun to complain about the annoying things our clients say & do. It’s necessary for any service provider to have a safe, understanding space to vent and roll their eyes and share screenshots of ridiculous emails. It helps to have a squad you can call on to help you navigate a difficult situation or…

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Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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*Just kidding. It’s only an email list.

Interested in working together?