Blog
Tell us what you really think, Sam.
(OK, I will.)
Signal Boost—3 Accounts to Follow
It’s time for the Cult of Personality™ #SaturdaySignalBoost, where I pick an awesome BIPOC-owned Instagram account to showcase so you can go follow them, too. 🎉 I do this roughly once a month—you know, in all the “regular” history months 🙄—and this month I’m intentionally featuring a few accounts whose mission is to support rest and…
Read MoreApple Watch Commercials and Fear-Based Marketing
We all agree the new Apple Watch commercials are super dark, yes? It’s easy to point to these commercials as a blatant example of fear-based marketing, and condemn and/or dismiss them (and Apple?) accordingly. But what’s harder to suss out is the fear-play built into most traditional marketing strategies, ESPECIALLY online. These are basic, deep-seated human…
Read MoreMy Copywriting Mentor
When people ask me who my copywriting mentor is, or who I admire, I almost always dodge the question and say, “I don’t really look at other writers’ work.” This is because >> 1. I am WAY too sensitive & dramatic about my own writing to handle how brilliant someone else is. #iykyk #writerproblems 2. It is…
Read MoreHow to Write Emotional Emails
One of my least favorite sexist assumptions is that women are “too emotional” and therefore less effective at their jobs. (First of all. The biggest, most immature temper tantrums I’ve ever witnessed have ALL come from men. *They’re* the dramatic ones. But… I digress.) If you identify as a woman, you’ve probably encountered a certain…
Read MoreEmails for cult thought leaders.
(Personality included.)
Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?
I’m doing it, and I can show you how to do it, too.
(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)
*Just kidding. It’s only an email list.
Books. Cats. Rants. Drawrings.
(and every couple months or so, an unexplained absence 🤷🏻)
