This is an attic crammed with creased and crinkly papers containing all of the writing I did before 2023. Grab your flashlight, blow off the dust, and settle in for a pretty weird adventure.
It’s time for the Cult of Personality™ #SaturdaySignalBoost, where I pick an awesome BIPOC-owned Instagram account to showcase so you can go follow them, too. 🎉 I do this roughly once a month—you know, in all the “regular” history months 🙄—and this month I’m intentionally featuring a few accounts whose mission is to support rest and…Read More
We all agree the new Apple Watch commercials are super dark, yes? It’s easy to point to these commercials as a blatant example of fear-based marketing, and condemn and/or dismiss them (and Apple?) accordingly. But what’s harder to suss out is the fear-play built into most traditional marketing strategies, ESPECIALLY online. These are basic, deep-seated human…Read More
When people ask me who my copywriting mentor is, or who I admire, I almost always dodge the question and say, “I don’t really look at other writers’ work.” This is because >> 1. I am WAY too sensitive & dramatic about my own writing to handle how brilliant someone else is. #iykyk #writerproblems 2. It is…Read More
One of my least favorite sexist assumptions is that women are “too emotional” and therefore less effective at their jobs. (First of all. The biggest, most immature temper tantrums I’ve ever witnessed have ALL come from men. *They’re* the dramatic ones. But… I digress.) If you identify as a woman, you’ve probably encountered a certain…Read More
Emails for cult thought leaders.
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Ways that feel good and authentic for both you AND your audience?
I’m doing it, and I can show you how to do it, too.
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*Just kidding. It’s only an email list.
Books. Cats. Rants. Drawrings.
(and every couple months or so, an unexplained absence 🤷🏻)