Artist's rendering of The Craft poster by Samantha Kate Pollack

THE CRAFT.

Develop and refine your copywriting chops, and start weaving words that make your ideal clients feel seen, safe, and excited AF to work with you.

Your best work deserves your best words.

You’re like, really good at what you do. You know it, your clients know it, and all your internet friends know it, too.

But does your marketing copy know it? 🤔

Writing your own copy is part of the entrepreneurial deal these days. 

With the creative industry in the midst of a massive reshuffling, the online marketing bubble slowly deflating, and the rise of the robots (hello, ChatGPT ). . .

. . .it’s more important than ever to control your own messaging. 

To *truly* differentiate yourselfand your brilliant work, and your thought leadership, and your personalityfrom the sea of so-so, “good enough” copy that’s flooding the airwaves right now.

And after years of navigating the disconnected, made-up world of social media popularity contests, you (AND your ideal clients) are craving simplicity, realness, and intimacy.

We’re ALL burned out on “scale!scale!scale!” energy, and longing for more “chill!chill!chill!”

Plus, cash flow is weird. 🤷🏻‍♀️

and you know what *that* means?

It’s time to go ALL IN on developing your own skill as a copywriter—even though that’s not your chosen profession—instead of treating your DIY copy as a stopgap while you fantasize about hiring it out.

Writing your own copy puts YOU in charge of your language, your brand voice, and how you represent yourself to the people.

That’s a good thing!

Buuuut. . .

There are a whole lotta words on the internet, and it turns out everything you DO requires copy:

Instagram captions, scripts for reels, and carousel text.

About pages, Work with Me pages, Sales pages, all the pages.

Professional bios and pitches for podcast guest spots/interviews/PR features.

Newsletters, Substack articles, and long-form blog posts.

that reactionary email you just (accidentally) fired off. Oops!

 

webinar scripts.

ALL your marketing emails, from a weekly nurture series to a full-scale launch, and everything in between.

 

sales funnels.

If you’re an author, therapist, coach, or service provider who’s DIY-ing your marketing copy, my guess is you’re either winging it, following a Frankensteined collection of templates and best practices that kinda sorta seems like it’s working but doesn’t always feel natural or in integrity. . .

or some combination of the two.  👀

But when you attempt to hone your skills, all you find is swipe copy and Mad-Libs style templates that erase your natural voice and fit you like a too-tight pair of jeans.

That’s because most copywriting courses focus on the assets you’ll create: a sales page; an email sequence; an About page. . .

when what you really need to learn is THE CRAFT.

Because copywriting is just writing, and if you can string together some words that more or less make sense, and if you have a blinding passion for the work you do and the people you serve, I can teach you how to do it like the pros..

Artist's rendering of The Craft poster by Samantha Kate Pollack

Welcome to THE CRAFT.

an 8-week copywriting workshop series designed to teach you the art and technique of writing that grabs attention, moves people to take action, and reads like the most YOU you’ve ever you’d (*not* some copywriter’s MadLibs template)

Summer cohort runs June 17–August 1.

Workshopping sessions will be on Tuesdays, with an optional co-writing sesh on Thursdays.

We'll be off the week of July 4th.

PRICING.

Pay in Full: $1500*
*comes with a sweet bonus you’ll hear about in a sec

~or~

$500/month for 3 months
$300/month for 5 months

THE CRAFT is for you if. . .

you write all your own copy for your business, and don’t plan on changing that in the near future

you find yourself getting lost in all those words and don’t know how to make it out alive

you like writing—you prefer to do it yourself—but what you’d LOVE is an expert to come in and help you make it sing

you’re concerned with the ethics of using your words to sell stuff, and want to make sure you’re not causing any harm

you know (or want to know) your own voice

you think you “hate” writing or “aren’t good” at it – but hey, look at how much time you spend writing stuff! (spoiler alert: you might actually like & be good at it 🤫)

you feel slightly depressed by and/or disagree with most copywriting templates, courses, and advice

you are an author trying to grow your platform

What You'll Learn.

This program will teach you the craft of copywriting (get it?), starting from the fundamentals of, well, writing.

You’ll learn how to incorporate storytelling and harness the wider craft of different writing styles in a way that captures your reader’s attention and keeps their eyes on the page.

You’ll learn how to cut the fluff and reveal the David underneath all that chunky marble.

You’ll learn how to approach your own offers and messaging like a copywriter would—but not just any jabroni copywriter; one who truly gets you and cares about your clients as much as you do.

You will develop your own critical eye for great copywriting, so if and when you're ready to hire help, you'll know what questions to ask, and how to vet different creative service providers.

THIS WILL SAVE YOU SO MUCH TIME, MONEY, AND STRESS.

I can't tell you how many clients I've spoken to that have gotten burnt by wrong-fit creative relationships. This program will prepare you to make an informed hire when the time is right.

You’ll learn a repeatable, reliable way to approach any piece of copy you need to write—no matter what trends come and go, or how your business evolves over time.

Summer cohort runs June 17–August 1.

Workshopping sessions will be on Tuesdays, with an optional co-writing sesh on Thursdays.

We'll be off the week of July 4th.

PRICING.

Pay in Full: $1500*
*comes with a sweet bonus you’ll hear about in a sec

~or~

$500/month for 3 months
$300/month for 5 months

What's Included.

  • 6 weekly lessons covering different aspects of copywriting craft, followed by a group workshopping session where you’ll get feedback on your work in real time
  • A private community space where you can share your work, ask questions, and get feedback from me and your fellow students
  • Weekly copy critiques from moi (via Loom video and written feedback)
  • (Optional) weekly cowriting sessions in between modules, where we just show up and write together. Body doubling for the win 🙂

Pay in Full Bonus(!).

1-1 “Samification” ($750 value)
After the program closes in August, I’ll take what you’ve been working on and give it a professional glow-up (i.e. I’ll edit it for you). We’ll also have a 1-1 call to talk through anything you feel stuck on or want my help with.

What is a Writing Workshop?

Workshopping is an integral piece of MFA programs and writing courses around the world. In a workshop setting, the whole class comes together to focus on one person’s piece, discussing what’s working about it and what might make it even better. 

When workshops are done with care and intention, with everyone agreeing ahead of time to support the writer and maintain a safe, positive space, they can be invaluable to both the writer being critiqued, and the other participants of the class.

That’s because workshopping helps you develop your own critical eye. It builds your confidence as a person who can tell what’s good and what’s shit (not that any of this will be shit, but we all come up with a stinker from time to time).

There’s also something so validating and affirming about basking in the praise of a group of people who are all here for the same reason, in a way that differs from the instructor-on-high doing all the critique herself. 

I can’t have every  good idea in the room, ya know?

Each week, we will workshop two people’s writing. Throughout the course of the program, you will have your work critiqued at least once (possibly more, depending on how many people enroll).

Take me to your leader.

Hi,I’m Sam.

highly-sensitive-underline
Sam Highly Sensitive

I'm a Positioning Strategist & Copywriter for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart/cool people. I'm known for my ability to truly capture my clients' voice—and craft messaging that makes YOUR clients feel seen, safe, and excited AF to get to work.

I've worked behind the scenes of 6- and 7-figure launches in the coaching, online marketing, and course creation industries, so I have a lot of tricks (and hot goss) up my sleeve. I now provide bangin' 5-figure launches, inimitable positioning, and bespoke copywriting services for smaller-scale educators, photographers, artists, authors, therapists, coaches, service providers, and more.

I believe the most important asset in your business is your audience’s trust, and I'm working to build a new marketing paradigm rooted in honesty, kindness, and slowing the fuck down—while making (and paying) sustainable wages.

How We’ll Weave Bewitching Words.

Module 1: I Feel You

Imagination + Empathy

This is the secret behind copy that feels good AND sells—being able to “bodysnatch” your ideal client and deeply imagine what it’s like to be them. 

That’s how you form an immediate, emotive bond with your reader THE SECOND they land on the page. It’s how you establish trust and let them know—this is FOR THEM. 

Module 2: Shout, Shout 

Headlines, hooks, taglines, point of view

Most writers say a whole bunch of words before they get to the good stuff. But your reader doesn’t care about all that! 

I’ll show you how to pan for gold in all that word dirt(?), so you can center & showcase your Big Idea in a way that makes them go YES!YES!YES!” and “TELL ME MORE!

Module 3: F*ck The (Grammar) Po-lice

De-formalize your writing & cut the fluff

Here is where you’ll start to hone your voice and get comfortable with a less formal, un-academified way of writing—like what I just did in this sentence. This will reduce the “psychic distance” (look it up) between you and your ideal client, creating a more connected, intimate, human, *real* experience for them.

We’ll also look at rhythm (my favorite!) and why the ideas you think are awful are usually the best ones.

Module 4: Truth Hurts

How specific details speak universal truths

When copy is too vague or lofty, the reader has a hard time connecting with it, and they won’t take action if they don’t understand the offer. (This is a particular challenge for coaches.) 

We’ll turn to song lyrics to illustrate how to be more specific and detailed in your copy without losing yourself on a tangent. Your job is to show them the results they’ll get by working with you (kinda like I’m doing to you, right now), so they can make a fully informed decision.

Module 5: Thriller 🧟‍♀️

Ratcheting up the suspense to keep your reader engaged

It doesn’t have to be all Hitchockian in here—suspense just means you don’t know what’s going to happen next, and it makes for a GREAT reading experience. 

I’ll show you how to use cliffhangers, open questions, and storytelling structure to keep your reader clinging to every word.

Module 6: Doin’ It

Calls to action and getting people to do the thing

Every piece of copy has a job, and in our final module we’ll work on making sure YOUR copy is doing theirs. 

This is where you’ll learn the how and why behind writing that compels your reader to do the thing you want them to do—join your email list, hit the buy button, register for a workshop, etc.

Final Week: Closing Time 😥

On our final call, we’ll celebrate all the work we’ve done, discuss any lingering questions, and talk through what’s next for everyone. And don’t be sad! Every new beginning starts with some other beginning’s end. (SORRY)

Artist's rendering of The Craft poster by Samantha Kate Pollack

Welcome to THE CRAFT.

an 8-week copywriting workshop series designed to teach you the art and technique of writing that grabs attention, moves people to take action, and reads like the most YOU you’ve ever you’d (*not* some copywriter’s MadLibs template)

Summer cohort runs June 17–August 1.

Workshopping sessions will be on Tuesdays, with an optional co-writing sesh on Thursdays.

We'll be off the week of July 4th.

PRICING.

Pay in Full: $1500*
*comes with a Pay in Full "Samification" bonus

~or~

$500/month for 3 months
$300/month for 5 months

FAQs.

THE CRAFT.

Develop and refine your copywriting chops, and start weaving words that make your ideal clients feel seen, safe, and excited AF to work with you.

Summer cohort runs June 17–August 1.

Workshopping sessions will be on Tuesdays, with an optional co-writing sesh on Thursdays.

We'll be off the week of July 4th.

PRICING.

Pay in Full: $1500*
*comes with a Pay in Full "Samification" bonus

~or~

$500/month for 3 months
$300/month for 5 months

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails + engage in online marketing in ways that you actually enjoy and look forward to?

Ways that feel good and authentic for both you AND your audience?

I’m doing it, and I can show you how to do it, too.

Join my email "cult" to get regular insights on ethical marketing, bangin' 5-figure launches, and how to create an inimitable brand voice.

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*Just kidding. It’s only an email list.