Delicate Riot Webinar Graphic

A Delicate Riot


Live Date: Sept. 7th, 2022

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Neurodivergent entrepreneurs need to do things differently.


There’s an assumption in online entrepreneurial culture that we all want the same things—to scale. To hustle. To “10x our productivity.” To be #bossbabes.


But the whole point of being your own boss is not having to do things you don’t want to do, or work with people you don’t want to work with, or follow anyone else’s rules besides your own.


If you are an HSP and/or neurodivergent, this singular, narrow-minded vision of success can lead to you making all sorts of moves in your company that aren’t really in line with how you’d prefer to do things.


And none of this tracks with the whole “I needed it yesterday” / “scale to 7-figures” vibe of online entrepreneurship.



Highly Sensitive Business Owner

a 12-week program for neurodivergent, service-based business owners who want to reimagine their relationship to their work.

(and maybe destigmatize some sh*t while they’re at it)

Hi,I’m Sam and I am Highly Sensitive.

Sam Highly Sensitive

Ever since I started my copywriting company in 2015, the way I really wanted to do things never quite synced up with the expectations of my clients, my colleagues, my business coaches, hustle culture, marketing bro’s, etc.

For a long time I thought it was me—that I was a weirdo who didn’t have what it took to make it in the “real” world.

But slowly, thanks to writers like Kelly Diels, the work I did with my business coach Stephanie Hayes, and my own innate stubbornness, I realized it wasn’t me that was fucked up—

And in 2019, I discovered that I was officially a Highly Sensitive Person.

I took Elaine Aron’s online assessment, and I fucking crushed that shit.

I started reading, learning, and talking about High Sensitivity—it’s a trait, not a diagnosis or a syndrome or a collection of “symptoms.” It’s most simply described as a stimulation threshold that’s lower than the rest of the population.

The trait itself is neutral—it just is—and any stigma around it comes from our culture. It can often lead to misdiagnosed anxiety disorders, and is frequently mischaracterized as introversion or shyness, which may correlate, but aren’t entirely accurate.

This information was literally life-changing for me. It recontextualized my entire childhood; it helped me understand & befriend my depression in new and wonderful ways; it woke me up to the demands I was placing on myself, and why I had an ugly-cry, bathroom-floor meltdown at that podcasting conference in Atlanta.

But the biggest change of all showed up in how I run my business.

I stopped taking zoom calls whenever anyone wanted, and started intentionally giving myself more unscheduled time.

I decided not to book any more conferences until I could find one that felt HSP-friendly (news flash—I have yet to find one of those). When I traveled, I made sure to have my own room and plenty of alone time, and I started building in recovery days when I returned home.

I also adjusted the amount of client work I’d allow myself to book at any given time, and built “buffer weeks” into all my project timelines.

And then, I adjusted my rates accordingly.

It took awhile, but eventually I stopped feeling like I was constantly at war with my own business, which I loved and wanted to be able to do for a long time.

Not only did I feel like I could actually do this, and sustain it, and stop cycling through burnout after burnout for the rest of my life…

I love my company even more now than I did before, because I’m a lot closer to running it on my own terms.


I felt like other people might want to hear about this. 😉