Helllll no! I've tried to modify or shorten my process many times before, and every single time, it's yielded a sub-par result. As such, the Kool Aid™ is standard for all new clients.

THAT SAID, for certain smaller jobs, or if we've already worked together, I have a secret, abbreviated Kool Aid™ process I might be able to use for you.

Nope.

I developed the Cult of Personality™ Method after years of studying and experimenting with all the “tried and true” (read: bro) marketing tactics and copywriting “best practices.”

While some parts of my process grew out of those systems, others require a different structure. Especially your brand voice, and especially if you're not scaling to 7-figures.

The CoP Method is about creating genuine (and generous) content, with a focus on longer-form stories and meaningful emotional connections. And yes, we can still make money.

But don't come at me with Amy Porterfield's boring-ass copy. I beg you.

A typical Brand Book contains a lot of visual elements, and a cursory page for key messages, values, and a tagline or two. These are usually created by designers, who aren't as deeply focused on messaging and voice.

Or, they're created by Brand Strategists who are working from an outdated paradigm of what branding even IS.

The Kool Aid™ Method will give you a zoomed-out look at how your work relates to your peers & competitors—what you're doing so, so differently, and where you can find inspiration and similar conversations. It will help you get grounded in what you stand for, WHY you're here, and how to speak about what you do in an elevated, unapologetic, badass way that truly feels like YOU.

It will make you feel like you're one of the brands you've been evnying from afar, and if you have any speck of imposter syndrome kickin' around in there, it'll knock that out, too.

I can't speak to what other copywriters are doing (or not doing, ahem), but I've seen a LOT of "previous branding work," and it's usually woefully inadequate, outdated, or just too "surface."

What sets my work apart is not just that I explore your customers’ psychologies and personalities on a deeper level than most, or that I use that knowledge to understand your brand through that lens. (Which I do.)

It’s that I take that perspective and run it through a filter comprised of what everyone *else* in your industry is saying.

Because you have to stand out in order to capture your readers’ attention—but you can’t be SO different that they don’t know what you’re talking about.

In other words, there’s something you have, or do, or offer (or all of the above) that literally no one else in the Universe is doing or having or offering. But no matter how refreshing the message, your language needs to be grounded in a world your reader understands.

Most business owners are surprisingly unclear when it comes to what “that thing” is, and even less so when it comes to translating it into the right words.

So yeah. That’s how.

Yep! 100%.

Full disclosure, though, there's no copy except a few headlines and/or taglines. The Kool Aid™ is awesome for establishing your Point of View, getting used to your brand voice, and understanding how you stand out.

But when you do it as a standalone, there's often a "Now what?" vibe when we finish. I've done my best to mitigate this, but if you're not comfortable with your own writing, it can still feel pretty daunting.

Most people only make the effort to do this kind of thing when they're creating something new—like a new website, a rebrand, an updated offer, or a launch—so The Kool Aid™ is usually the jumping off point for those projects.

No matter what, I'll leave you with a list of recommendations & next steps, but just be prepared to miss me when I'm gone and/or just hire me to write the damn thing.