Case Studies

What I do. Who I work with. The strategy behind my creative.


Stephanie Hayes, Business Strategist


What’s Her Deal? Steph’s great at delivering consistent, well-written emails that are powerful and clear. But her email subscribers aren’t the same people who tend to purchase her main offer.

What’d She Need? A clear, intentional, Indoctrination Sequence to welcome new readers to her brand, address the things they cared about most, AND act as  a natural segue into the offers she created just for them.

In Order to Achieve That, She Also Needed… A reevaluation of her positioning, so we could home in on the right things to say to her people (and when to say them, and how).

What We Did: CoP Indoctrination Sequence + Secret Kool-Aid Recipe

I’m always looking for more floating heads to add to my collection…

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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*Just kidding. It’s only an email list.