What I do. Who I work with. The strategy behind my creative.
Stephanie Hayes, Business Strategist
What’s Her Deal? Steph’s great at delivering consistent, well-written emails that are powerful and clear. But her email subscribers aren’t the same people who tend to purchase her main offer.
What’d She Need? A clear, intentional, Indoctrination Sequence to welcome new readers to her brand, address the things they cared about most, AND act as a natural segue into the offers she created just for them.
In Order to Achieve That, She Also Needed… A reevaluation of her positioning, so we could home in on the right things to say to her people (and when to say them, and how).
What We Did: CoP Indoctrination Sequence + Secret Kool-Aid Recipe
I’m always looking for more floating heads to add to my collection…
Books. Cats. Rants. Drawrings.
(and every couple months or so, an unexplained absence 🤷🏻)
Emails for cult thought leaders.
Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?
I’m doing it, and I can show you how to do it, too.
(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)
*Just kidding. It’s only an email list.