Case Studies

What I do. Who I work with. The strategy behind my creative.


Stephanie Hayes, Business Strategist


What’s Her Deal? Steph’s great at delivering consistent, well-written emails that are powerful and clear. But her email subscribers aren’t the same people who tend to purchase her main offer.

What’d She Need? A clear, intentional, Indoctrination Sequence to welcome new readers to her brand, address the things they cared about most, AND act as  a natural segue into the offers she created just for them.

In Order to Achieve That, She Also Needed… A reevaluation of her positioning, so we could home in on the right things to say to her people (and when to say them, and how).

What We Did: CoP Indoctrination Sequence + Secret Kool-Aid Recipe

I’m always looking for more floating heads to add to my collection…

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails + engage in online marketing in ways that you actually enjoy and look forward to?

Ways that feel good and authentic for both you AND your audience?

I’m doing it, and I can show you how to do it, too.

Join my email "cult" to get regular insights on ethical marketing, bangin' 5-figure launches, and how to create an inimitable brand voice.

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*Just kidding. It’s only an email list.