Need copy or strategy advice right meow?

Meet The Cult of Personality™


$750 USD

Expert  👀  on your existing content = 😮‍💨💰🥳

For entrepreneurs who've been writing their own copy from the jump, The Cult of Personality™ Quickie will help shorten that whole "testing and editing and testing and editing" thing you have to do with all your messaging.

Use it for previous launch content, website copy, or
email sequences.

I'll pore over your content and deliver thoughtful, strategic feedback to help punch up your voice + personality, clear up any clutter or confusion, and make sure your potential clients know exactly what to do when they're done reading. (Book a call, join your email list, enroll in your course or community, etc.)

You'll gain a better understanding  of what's working in your copy, and what's not, and why...

And I'll lend you my experienced eyes to make sure all that writing you're doing is getting you the results it's supposed to.

What's Included

  • An Editorial Letter that lays out what's working, what needs playing up, and what sorts of copy shenanigans you get to stop doing. 😉
  • A few light comments and editing suggestions (I will ask you to set up your copy in Google Docs before we start so it's easier for us to collaborate)
  • A 90-minute recorded Audit Call (guess it's not THAT kind of quickie!) where we'll review my findings and go over next steps

How it Works

Once you complete the checkout process, you'll receive an email containing everything you need to prepare for our audit.

If you'd like me to review non-launch copy (like a website, sales funnel, emails, etc.), here are some scope parameters:

  • Website copy: up to 4 pages (Home, About, Work with Me, and one other).
  • Sales funnel: sales page + up to 5 emails
  • Email sequences: up to 12 emails

If you'd like me to review launch content, I'll also ask you to share some performance metrics. There will be a Google Form asking you for all the info I need.

Once I have your intake form back, I'll send you the link to book your Audit Review Call, typically within 7 business days.

You'll have continued email support for another two weeks after that, just in case there's any lingering questions.

Hi,I’m Sam.

Sam Highly Sensitive

I'm a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for founders, visionaries, service providers, and activists.

I'm known for my ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

My clients include a few high-profile thought leaders (👀), ethical ecommerce companies, intersectional therapists, and the company that makes those RBG action figures.

One time I worked up some brand messaging, product descriptions, and website copy for an inclusive athleisure company... and we ended up on Oprah’s Favorite Things!!

Since 2015, I've worked on tons of launches, from my own little $5k affairs to one or two actual million-dollar campaigns—which were only *partly* because of my strategy and copy work, but sure, I'll take that credit. 😉

In that time, I've worked with with SO many different messaging strategies, platforms, and personalities... and I've written more emails and landing pages than I can count.

After playing in the cool kids' rose-gold sandbox for several years, I stepped away from large-scale B2B launches to help smaller, more specialized businesses—woodworking educators, pet photographers, artists, authors, therapists, CPAs, etc.—clarify their brand positioning and own their badassery—so they can reach and impact the people they're here to serve.

Here are a few examples of how clients have used this in the past, to give you a sense of scope:


A CPA and financial educator had me review her welcome sequence, a few of her evergreen nurture emails, and a handful of previous launch emails (about 15 emails total). She wanted to know if the voice sounded consistent throughout, if she was conveying the right messaging at the right times throughout her welcome sequence, and if any of her evergreen emails should be replaced, and if so, with what. 👍🏼

Michelle 6-20

A licensed clinical therapist / Ph.D had me look over her website (which had SO MUCH CONTENT) to help her reorganize her nav menu (which info lives where) and provide feedback and suggestions for how to trim down all that language, punch up the voice and personality, and make it easier for her potential clients to find what they needed.


A fractional Director of Operations was considering a rebrand, so I reviewed her original site copy (which I also wrote) and advised her on what she could keep, what needed updating, and how to make the necessary changes while maintaining a consistent brand messaging & overall feel.


A Thai massage therapist & bodyworker had me review an online sales funnel for one of his programs, including the landing page, video script, and a story-based, 10-email sequence. I helped him simplify his language (it was very academic), improving conversions and engagement throughout the funnel.

I'll pore over your content and deliver thoughtful, strategic feedback to help punch up your voice + personality, clear up any clutter or confusion, and make sure your potential clients know exactly what to do next.

Frequently Asked Q's

Get expert eyes on your website copy, email sequences, or previous launch copy, so you can elevate your messaging, dial in your brand voice, and speak directly & effectively to your ideal clients.

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails + engage in online marketing in ways that you actually enjoy and look forward to?

Ways that feel good and authentic for both you AND your audience?

I’m doing it, and I can show you how to do it, too.

Join my email "cult" to get regular insights on ethical marketing, bangin' 5-figure launches, and how to create an inimitable brand voice.

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*Just kidding. It’s only an email list.