The Cult of Personality
Sales Page Framework
A complete framework for writing eloquent, shame-free sales pages that make your customers feel seen, heard, and happy AF to work with you
You made something that will truly help people—something the world needs—and you poured all the best parts of what you do into it.
Now, all you have to do is sell it. 😳
… and that means, it’s time to write a Sales Page. (yaaaayyyy! / booooo)
The thing is, you do not like writing Sales Pages.
Maybe you think everything you write is so boring, it even puts you to sleep…
Or maybe you think, “boring” would be okay if you didn’t also feel like you were selling your soul, reverting to language that isn’t YOU because you don’t know any other way to do it…
Or maybe you feel like you’re on an infomercial, selling Sham-WOW’s (but wait, there’s more!”), and the cheese factor is just too much to bear…
The conventional online marketing machine is loud and convinced of its rightness. Many well-meaning business owners, seeking a kinder, more honest way to speak to their customers, end up defaulting to messaging tactics that don’t feel natural, right, or fair—
Because that’s what we’ve been taught we HAVE to do, in order to get the sale.
And because you’re NOT a professional copywriter who’s spent their whole career trying to create a viable alternative to these “ick” inducing methods ( 👋 hi), you move forward with what you can find, do your best to write something that doesn’t make you feel like you need a shower after, and get back to the real work you’re here to do.
But surely there’s a way to create a sales page that feels fun and good and honest and ethical for both you and your customer…
And surely there’s a fun and good and honest sales page that converts from a place of empathy and excitement, not fear or insecurity…
There is! And don’t call me Shirley!
It's called...
The Cult of Personality Sales Page Framework
I’ve macheted my way through the jungle of pain points marketing, false scarcity, and neuro linguistic programming to clear a path for empathy, transparency, and actual good writing that—yes—still converts.
This is the basic structure I use to skip the whole “staring a blank page until you give up and check your email again” part of the writing process. (As fun as that is.)
The Cult of Personality™ Sales Page Framework will help you:
- Structure your Sales Page in a way that flows naturally, taking the reader on a mini-journey from where they are now to wherever your offer will take them next
- Speak to your customers in a way that shows you respect, value, and understand them—even if they don’t end up making a purchase from you
- Fill up an intimidating blank page with actual words
- Handle things like “objections” and pain points in a natural, graceful way that isn’t pushy or manipulative
- Understand WHY the page is structured as it is, so you can customize it for your audience / offer / brand voice / etc.
- BONUS! How to use this framework to write one of the trickiest and most important pages in your business… dun dun dun… the About Page!
Frequently Asked Questions...
Hi, I’m Sam.
I'm a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for founders, visionaries, service providers, and activists.
I'm known for my ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.
My clients include a few high-profile thought leaders (👀), ethical ecommerce companies, intersectional therapists, and the company that makes those RBG action figures.
One time I worked up some brand messaging, product descriptions, and website copy for an inclusive athleisure company... and we ended up on Oprah’s Favorite Things!!
So what I'm saying is, I know Oprah. (JUST KIDDING)
Hi, I’m Sam.
I'm a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for founders, visionaries, service providers, and activists.
I'm known for my ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.
My clients include a few high-profile thought leaders (👀), ethical ecommerce companies, intersectional therapists, and the company that makes those RBG action figures.
One time I worked up some brand messaging, product descriptions, and website copy for an inclusive athleisure company... and we ended up on Oprah’s Favorite Things!!
So what I'm saying is, I know Oprah. (JUST KIDDING)