Email Strategy, Live Launches, Messaging, Copywriting
Danielle Leslie, Creator of Course From Scratch
I've been writing for Danielle on and off since 2017. We just can't seem to quit each other. 🙂 Here's what D has to say—
"Sam is one of a kind. She’s funny, determined, goes on weird and beautiful tangents (that sometimes turn into brilliant marketing emails), and deeply committed to bringing integrity and empathy into her marketing strategies.
"She’s also one of the best writers in the business—no joke. Nobody gets my voice like she does, and she immerses herself in your business at an insane level. Sam's commitment to integrity in marketing drove an overall messaging strategy that contributed to multiple high-6 and 7-figure launches, including a recent campaign that brought in nearly $175k in sales."
Creative Direction & Copywriting
Creative Direction, messaging strategy, product descriptions & website copy, Klaviyo flows & campaigns + email marketing direction. And yes, I made them this mood board.
One of my favorite projects in recent years, CCTV has an inclusive mission that was so inspiring, and it didn't hurt that I lived in Cambridge, MA for 12 years. In my research I got really inspired by a vintage, Sesame Street aesthetic, and the whole team was obsessed. I had the most fun with the team bios.
Brand strategy, Creative Direction, Copywriting
Moraa and I worked together at Travel Noire back in the day, and when she launched her concierge Operations services, she did a lot of sleuthing to track me down. We created her brand from scratch, including structuring her services & pricing.
“Not only is Sam efficient, professional, and an amazing communicator, she was able to speak to our readers the same way I would, remaining sensitive to their distaste for being ‘sold to,’ checking her own cultural experience against that of my audience, and keeping them super engaged in every conversation. I love how this woman works and you’d be crazy not to hire her — like, yesterday.”
Private Equity Advisor
Cofounder, @Factor (acquired by HelloFresh)
"Sam is a rockstar. She strives to really understand the human behind the brand so that the message comes through crystal clear. I’ve only worked with one other copywriter and they didn’t do ANYTHING like what Sam does."
Facebook & Instagram Ads Manager
"Sam took over a disorganized and disjointed mess and turned it into well oiled machine of systems that pumped out awesome content that was hyper relevant to our audience. She is hands down the best writer I have ever worked with, and I have worked with a lot. "
Believer, traveler, speaker & entrepreneur
Founder, Travel Noire
"Sam made me cry—period. She got me! She got my team! She. Nailed. It. I finally felt like being 'me' WAS professional, that authenticity was the key to getting my business where I wanted it to be. She has now created all the copy for my website and given me a platform from which I can now write things for my business in my own way—and it works.
I've also seen Sam in action for various clients that we share and she delivers like Dominos—fresh, hot, and timely. Thank you, Sam!!"
Website Designer & Marketing Strategist
Founder, Marketing Queen
"Sam helped me to create an authentic and engaging script on the web, that feels as if it came straight from my mouth. I get compliments on my website copy all the time, my practice is full to bursting, and I have Sam to thank for that. I would hire her again in a heartbeat."
Dr. Sara Norris
I was drawn to working with Sam because her writing (and business) style feels genuine. She doesn’t use negativity or aggressive bro tactics to engage or sell. The way she presents herself in her business and writing is genuine and engaging. She’s there to build relationships, not just sell something. Working with Sam took so much weight off of my shoulders! I’ve put a ton of work into my offerings and services and I really needed Sam’s help to communicate the value of those into copy that was clear and concise. I feel so much more confident and excited about my website and brand."
Samantha Pollack is a Copywriter & Creative Director who works with ethically minded, mission driven businesses who are actively trying to reshape our culture (and possibly tear down the patriarchy). She’s also the founder of The Highly Sensitive Business Owner, a 12-week online program that helps HSPs & neurodivergent business owners create healthier, more sustainable systems in their work.
Sam also writes about feminism, privilege, pop culture, entrepreneurship, the creative process, and whatever else is on her mind. She currently lives in Asheville, NC.