Samantha Pollack

Copywriting Portfolio

Email Strategy, Live Launches, Messaging, Copywriting

Danielle Leslie, Creator of Course From Scratch

"Sam is one of a kind. She’s funny, determined, goes on weird and beautiful tangents (that sometimes turn into brilliant marketing emails), and deeply committed to bringing integrity and empathy into her marketing strategies.

"She’s also one of the best writers in the business—no joke. Nobody gets my voice like she does, and she immerses herself in your business at an insane level. Sam's commitment to integrity in marketing drove an overall messaging strategy that contributed to multiple high-6 and 7-figure launches, including a recent campaign that brought in nearly $175k in sales." 

*I can show you our email metrics and lots more writing samples upon request, but I like to clear all requests with D ahead of time b/c of confidentiality.

Kobi Co. Mood Board

Creative Direction & Copywriting

Creative Direction, messaging strategy, product descriptions & website copy, Klaviyo flows & campaigns + email marketing direction. And yes, I made them this mood board.

One of my favorite projects in recent years, CCTV has an inclusive mission that was so inspiring, and it didn't hurt that I lived in Cambridge, MA for 12 years. In my research I got really inspired by a vintage, Sesame Street aesthetic, and the whole team was obsessed. I had the most fun with the team bios.

Brand strategy, Creative Direction, Copywriting

Moraa and I worked together at Travel Noire back in the day, and when she launched her concierge Operations services, she did a lot of sleuthing to track me down. We created her brand from scratch, including structuring her services & pricing.


“Not only is Sam efficient, professional, and an amazing communicator, she was able to speak to our readers the same way I would, remaining sensitive to their distaste for being ‘sold to,’ checking her own cultural experience against that of my audience, and keeping them super engaged in every conversation. I love how this woman works and you’d be crazy not to hire her — like, yesterday.”


Ryan Rouse
Private Equity Advisor

Marketing Expert
Cofounder, @Factor (acquired by HelloFresh)

"Sam is a rockstar. She strives to really understand the human behind the brand so that the message comes through crystal clear. I’ve only worked with one other copywriter and they didn’t do ANYTHING like what Sam does." 

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Laura Ball
Facebook & Instagram Ads Manager

"Sam took over a disorganized and disjointed mess and turned it into well oiled machine of systems that pumped out awesome content that was hyper relevant to our audience. She is hands down the best writer I have ever worked with, and I have worked with a lot. "


Zim Flores
Believer, traveler, speaker & entrepreneur

Founder, Travel Noire

"Sam made me cry—period. She got me! She got my team! She. Nailed. It. I finally felt like being 'me' WAS professional, that authenticity was the key to getting my business where I wanted it to be. She has now created all the copy for my website and given me a platform from which I can now write things for my business in my own way—and it works. 

I've also seen Sam in action for various clients that we share and she delivers like Dominos—fresh, hot, and timely. Thank you, Sam!!"


Crystal Dove
Website Designer & Marketing Strategist

Founder, Marketing Queen

"Sam helped me to create an authentic and engaging script on the web, that feels as if it came straight from my mouth. I get compliments on my website copy all the time, my practice is full to bursting, and I have Sam to thank for that. I would hire her again in a heartbeat."


Dr. Sara Norris
Naturopathic Doctor

Women's Health

I was drawn to working with Sam because her writing (and business) style feels genuine. She doesn’t use negativity or aggressive bro tactics to engage or sell. The way she presents herself in her business and writing is genuine and engaging. She’s there to build relationships, not just sell something. Working with Sam took so much weight off of my shoulders! I’ve  put a ton of work into my offerings and services and I really needed Sam’s help to communicate the value of those into copy that was clear and concise. I feel so much more confident and excited about my website and brand."


Megan Naasz
Money Educator

Financial Strategist

Samantha Pollack

About Sam

Samantha Pollack is  a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people.

She's known for her ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.

Sam believes the most important asset in your business is your audience’s trust, and is working to build a new marketing paradigm rooted in honesty, kindness, and slowing the f*ck down—while making (and paying) sustainable wages.