Cult of Personality
Damn Fine Copy

A 12-month content plan that keeps the ideas

This service starts with a complete audit of all your existing and previous content, including social media posts, emails, blog posts… whatever you got.

When it’s all said and done, you’ll have a platform to help you develop all your content for the next 12 months.

It won’t have specific email subject lines or blog post titles (although sometimes I do produce those on the fly, and when I do, they’re yours to keep). But it WILL give you a map that shows:

  • What theme you’ll cover in any given month
  • The four or five specific emails or blog pieces you’ll develop within that month
  • When you’ll need to curate content (like enlisting some guest contributions while you’re on vacation) and what it needs to cover
  • Notable calendar dates that lend themselves to a particular theme (like a food blogger and Thanksgiving recipes)

This planning platform can feed into your official content calendar, which I can either set up for you or show you how to DIY.

I like to think of this tool as an idea generator. It gives you structure, strategy, and direction for your content, keeping you focused on what your readers crave.

You’ll never be stuck for what to write about, but you’ll also have plenty of room for random flashes of inspiration.

What Is It?

A “living” content planning tool that lays out each month’s overarching theme as well as each email’s specific topic.

Damn Fine Copy Standalone: $2,000

(Content Planner Only)

Damn Fine Copy + Kool Aid: $4,500

(includes full Brand Development process)

Emails for cult thought leaders.

(Personality included.)

Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?

I’m doing it, and I can show you how to do it, too.

(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)

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*Just kidding. It’s only an email list.

Say the truth. Trust your people. Let's do this.