Cult of Personality™
Monster of the Week
Weekly nurture emails that keep your reader
coming back for more
Everybody knows—if you only create content when you’ve got something to sell, your readers don’t like it. It’s boring at best.
And at worst?
Unsubscribe. Ignore. Delete without reading.
But if you engage your readers in meaningful conversation over a long period of time, they won’t mind it when you (occasionally, and with utmost sincerity) offer them something they might need.
They might not pull the trigger, but they won’t mind you asking, either. They’ll hang around, keep reading. And maybe the next offer will be a better fit.
That’s what these weekly nurture emails are all about. They can’t just exist for the sake of existing, or be tainted with any kind of agenda. Every single email must connect, must inspire, must be really fucking good.
Email marketing is a long game, for sure. But once a reader crosses over from “benevolent lurker” to “super excited paying customer,” it’s on like Law & Order: SVU.
(As in, it’s never not on. Get it?)
That’s because you’ve put in the time and effort to invest in them first. And now, they feel comfortable investing in you back.
How It Works
To create our weekly monster, you’ll record a series of voice memos each month, in which you speak at length about each week’s given topic. (PS—we’ll usually stick to the same overarching theme for several weeks in a row, which makes this super easy for you.)
I’ll take what you say—bring on those brilliant, passionate, nerding-out-on-tangents diatribes—and turn it into a cohesive, compelling story that your readers will love as much as I love peanut butter cups.
Each month we’ll have a nice long chat to review strategy, plan future content, and review reader response and other metrics.
What Is It?
Ongoing content creation (4 emails/month), plus ongoing content planning.
What It Costs: $2997/mo
Emails for cult thought leaders.
Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?
I’m doing it, and I can show you how to do it, too.
(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)
*Just kidding. It’s only an email list.