Cult of Personality™
Monster of the Week
Regular nurture emails that keep your reader
coming back for more
Everybody knows—if you only create content when you’ve got something to sell, your readers don’t like it. It’s boring at best.
And at worst?
Unsubscribe. Ignore. Delete without reading.
But if you engage your readers in meaningful conversation over a long period of time, they won’t mind it when you (occasionally, and with utmost sincerity) offer them something they might need.
They might not pull the trigger (that time), but they won’t mind you asking, either. They’ll hang around, keep reading. And maybe the next offer will be a better fit.
That’s what nurture emails are all about. They can’t just exist for the sake of existing, or be tainted with any kind of agenda. Every single email must connect, must inspire, must be really fucking good.
Email marketing is a long game, for sure. But once a reader crosses over from “benevolent lurker” to “super excited paying customer,” it’s on like Law & Order: SVU.
(As in, it’s never not on. Get it?)
That’s because you’ve put in the time and effort to invest in them first. And now, they feel comfortable investing in you back.
How It Works
You can either record a series of voice memos or Voxers each month, in which you spout off on that month's topic. (PS—we’ll usually stick to the same overarching theme for several weeks in a row, which makes this super easy for you.) Or, depending on how much existing content you have and what it is—a course, an amazing IG feed, etc.—I'll pull ideas from what you've already got.
I’ll take what you say—bring on those brilliant, passionate, tangential diatribes—and turn them into cohesive, compelling emails that your readers will love as much as I love peanut butter cups. (And when they love your emails, they read your emails. And when they read your emails, they feel supported. And when they feel supported, they're more open to your sales, when you make them. It's a relationship.)
We’ll also set up a regular chat to review strategy, plan future content, and review reader response and other metrics. Monthly, every other month... whatever we decide. 🙂
By the way, this works best when you have an email marketing tech person who can execute your emails and set up the proper automations for tracking engagement, creating feedback loops, tagging, and all that other stuff that makes my eyes glaze over but is super important. If you don't have someone like this on your team, I have a person I can recommend.
The emails we create can easily double as blog posts, and/or be chunked down to create multiple social media posts. Boom.
What Is It?
Ongoing nurture creation (4-5 emails/month), plus ongoing strategy & content planning.
What It Costs: $5k/mo*
*can fluctuate depending on how many emails you'd like to send each month
Wanna get crazy and book me to write out a year's worth of nurture emails in one shot? That's a thing! Contact me to talk about it, and select "custom" in the drop-down.
Emails for cult thought leaders.
Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?
I’m doing it, and I can show you how to do it, too.
(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)
*Just kidding. It’s only an email list.
Books. Cats. Rants. Drawrings.
(and every couple months or so, an unexplained absence 🤷🏻)