Cult of Personality™
Strategy
Copy & Positioning Audit
Get expert eyes on your website copy, email sequences, blog or social captions so you can elevate your messaging, dial in your brand voice, and speak directly & effectively to your ideal clients.
1:1 Launch Strategy Sesh
Map out the messaging angle(s), email schedule, segmentation, and audience journey your next live launch.
Cult of Personality™
Copy & Positioning Audit
Get expert eyes on your website copy, email sequences, blog or social captions so you can elevate your messaging, dial in your brand voice, and speak directly & effectively to your ideal clients.
For entrepreneurs who've been writing their own copy from the jump, The Cult of Personality™ Copy + Positioning Audit will help shorten that whole "testing and editing and testing and editing" thing you have to do with all your messaging.
You'll gain a better understanding of what's working in your copy, and what's not, and why.
I'll pore over your content and deliver thoughtful, strategic feedback to help punch up your voice + personality, clear up any clutter or confusion, and make sure your potential clients know exactly what to do when they're done reading. (Book a call, join your email list, enroll in your course or community, etc.)
I'll lend you my experienced eyes to make sure all that writing you're doing is getting you the results it's supposed to.
What's Included
- A video walkthrough containing ideas, suggestions, and feedback on your website copy, email sequence(s), blog, or social captions
- An Editorial Letter that lays out what's working, what needs playing up, and what sorts of copy shenanigans you get to stop doing. 😉
- Additional comments and light edits directly to your copy, provided in Google Doc format & Suggestion Mode (I will ask you to set up your copy in Google Docs before we start so it's easier for us to collaborate)
How it Works
We'll start with a recorded Google Meet so you can walk me through your brand vibes, who your clients + customers are, and what content you want me to look at, as well as any particular concerns or questions you want me to address.
I'll make sure I have what I need from you, and within 10 business days I'll come back with your audit!
You'll have continued email support for another two weeks after that, just in case there's any lingering questions.
Pricing starts at $1450, payable in 2 installments.
Here are a few examples of how clients have used this in the past, to give you a sense of scope:
A CPA and financial educator had me review her welcome sequence, a few of her evergreen nurture emails, and a handful of previous launch emails (about 20 emails total). She wanted to know if the voice sounded consistent throughout, if she was conveying the right messaging at the right times throughout her welcome sequence, and if any of her evergreen emails should be replaced, and if so, with what. 👍🏼
A licensed clinical therapist / Ph.D had me look over her website (which had SO MUCH CONTENT) to help her reorganize her nav menu (which info lives where) and provide feedback and suggestions for how to trim down all that language, punch up the voice and personality, and make it easier for her potential clients to find what they needed.
A fractional Director of Operations was considering a rebrand, so I reviewed her original site copy (which I also wrote) and advised her on what she could keep, what needed updating, and how to make the necessary changes while maintaining a consistent brand messaging & overall feel.
A Thai massage therapist & bodyworker had me review an online sales funnel for one of his programs, including the landing page, video script, and a story-based, 10-email sequence. I went through everything and simplified his language (it was very academic), improving conversions and engagement throughout the funnel.
Get expert eyes on your website copy, email sequences, blog or social captions so you can elevate your messaging, dial in your brand voice, and speak directly & effectively to your ideal clients.
Cult of Personality™
1:1 Launch Strategy Sesh
Map out the messaging angle(s), email schedule, segmentation, and audience journey your next live launch.
What's Included
Option #1: Strategy Call ONLY ($850)
- A 2-hour, recorded Google Meet call where we'll review your offer, audience, brand positioning, and previous launch experience + assets, and work up a basic plan and schedule for your upcoming launch.
- On the call we'll map out your preliminary launch schedule and make a list of all the assets that need to be created (or repurposed from previous material), and when each asset needs to be done by.
- You'll receive the call recording and transcript within 24 hours.
Option #2: Strategy Call + Detailed Launch Plan ($3000)
- A 2-hour, recorded Google Meet call where we'll review your offer, audience, brand positioning, and previous launch experience + assets, and work up a basic plan and schedule for your upcoming launch.
- You'll receive the call recording and transcript within 24 hours.
- A spreadsheet, Google Doc, or Asana project (whichever you prefer) mapping out your launch schedule, including dates & times of any live events, open & close cart dates, and which emails to send when.*
- A broad-strokes Social Media Plan that tells you what to post about each week leading up to, during, and immediately after your live launch.*
*Delivered within 7 business days after our Strategy Call.
Frequently Asked Q's
Hi,I’m Sam.
I'm a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for founders, visionaries, service providers, and activists.
I'm known for my ability to truly capture my clients' voice and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.
My clients include a few high-profile thought leaders (👀), ethical ecommerce companies, intersectional therapists, and the company that makes those RBG action figures.
One time I worked up some brand messaging, product descriptions, and website copy for an inclusive athleisure company... and we ended up on Oprah’s Favorite Things!!
Since 2015, I've worked on tons of launches, from my own little $5k affairs to one or two actual million-dollar campaigns—which were only *partly* because of my strategy and copy work, but sure, I'll take that credit. 😉
In that time, I've worked with with SO many different messaging strategies, platforms, and personalities... and I've written more emails and landing pages than I can count.
After playing in the cool kids' rose-gold sandbox for several years, I stepped away from large-scale B2B launches to help B2C businesses clarify their brand positioning and own their badassery, so they can reach and impact the people they're here to serve.
Emails for cult thought leaders.
(Personality included.)
Want to learn how to craft emails that inspire action and engagement WITHOUT the “tried and true” (cough: patriarchal) norms we’ve all been taught?
I’m doing it, and I can show you how to do it, too.
(But sometimes, I also like to write about the books I’m reading, or the creative process, or the entrepreneurial experience, or why I hate Steve Jobs, or how I met my BFF. I’ll send you emails like that, too.)
*Just kidding. It’s only an email list.