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Books. Cats. Rants. Drawrings.

(and every couple months or so, an unexplained absence 🤷🏻)

The shit is hitting the fan. The time to wring you The shit is hitting the fan. The time to wring your hands, be afraid of saying the wrong thing, be "too busy" or "not wanna get political" is over. It's BEEN over. And if you think I'm being too intense, just wait 'til the first woman gets sentenced to life in prison for aborting a fetus. Wait 'til some jackwagon realizes that the privacy rights we're about to lose can also apply to other things... like who we have sex with and/or marry.⁠ ⁠ Ignore all the people saying things like, “If you didn’t see this coming, you haven’t been paying attention.” ⁠ ⁠ Maybe that’s true and maybe it’s not—I don’t know your life—but you’re paying attention now, and that’s what matters.⁠ ⁠ I'm not funneling "panic money" to various women's health organizations just yet. If you want to do that, great. But when this comes down, even the most well-funded clinics in the bluest of blue states are going to have lots of potential issues (overcrowding being just one that comes to mind).⁠ ⁠ Instead, I'm thinking of organizing a group of supporters to ALL send money to ONE organization of our choosing. Preferably one that's been out here doing this work since long before 2016. More money in one place = more impact. Smaller donations scattered across more organizations = less impact. DM me if you want to be a part of this. Or, start your own donation pool.⁠ ⁠ Does this require more time and effort than just clicking through a link from IG? YES, and that is the fucking point.⁠ ⁠ P.S. Just want to add that I don't have a uterus anymore, and an abortion ban will probably not affect my body or safety personally. And yet I'm still fighting for reproductive freedom, because it's the right thing to do, and giving a shit about other people shouldn't be a radical position to take. ⁠ ⁠ #reproductivefreedomnow #wewontgoback #abortion #1in4⁠ ⁠ ⁠ #prochoice #roevwade #abortionrights #abortionaccess #abortionisessential #reproductiverights #abortionisnormal #scotus
Got to sound very smart in this conversation with Got to sound very smart in this conversation with Meg @loveatfirstsearch ! Click through to her account for the full episode or find Social Slowdown wherever you get your podcasts 😉 #socialslowdown #ethicalcopywriting #podcastguest
Fuck inbox zero. Twenty is the new zero. #20isth Fuck inbox zero. Twenty is the new zero. #20isthenew0 #inboxzero #productivity #hustleculture #cultofpersonality🔥 #copywriterlife #copywriters
How To Give Good Feedback: Part 3 ICYMI, see my How To Give Good Feedback: Part 3 ICYMI, see my two previous posts for Parts 1 & 2. ✍️ Rule # 3: You’re a badass and you’re going to have to deal with it. The thing that makes people the most uncomfortable in all the world (especially women) is to see their own brilliance reflected back at them. It’s VERY intense and daunting to see yourself in this way… but that doesn’t mean the copy is wrong. 😉 Similarly, when great copy is doing its thing, there’s usually a powerful message that isn’t pulling any punches. (No “I believe that…” or “It seems like…” or “most people…” qualifying bullshit.) Example: “Traditional marketing is rooted in patriarchy and white supremacy.” Boom. We *know* that’s what I think, because we’re on MY website. I’m stating this as a truth, a foregone conclusion. And when you see your own point of view stripped of all its protective cushioning, your first instinct is often to “tone it down” or play it juuuust a little bit safer. Which gets in the way of you providing the critical feedback that I need to make the writing better. So, let me remind you of a few things— ✳️ No one is sneering at your site copy and thinking what an imposter you are. (If they are, they’re a jerk, and you don’t want to work with them anyway.) ✳️ Most people want good things for you, especially if they’re bothering to read your site copy. ✳️ When people read your bio, or your about page, or your site in general, you want them to have one of two basic reactions: a) This person / company is AWESOME! They’re my best friend! I want to spend all my time with them and give them #allthemoney! b) Ugh, no thank you. Part of your site’s job is to filter out the people who aren’t ideal clients, so they don’t muck up the works and take up all your time. You can’t do that with wishy-washy vague language. ✳️ Sad truth: Nobody reads website copy as much as we wish they did. If they do, they’re usually skipping around, taking it in bites, not pondering and wringing their hands over it like we are. ✳️ YOU ACTUALLY ARE A BADASS. I don’t know how else to tell you, you’re just gonna have to take my word for it. Save, like, share, etc. 🙏
Here’s the difference between bad feedback and g Here’s the difference between bad feedback and good feedback:⁠ ⁠ 😡Bad feedback: ⁠ ⁠ “I don’t like the word ‘glamorous.’”⁠ “You’re a great writer, I just don’t think you’re hitting the mark for a busy professional.”⁠ “ALL PAGES SHOULD BE COMPLETE WITH PROPER GRAMMER(sic)”⁠ “I like this!” (and then when I look at the site two months later all my copy has been completely rewritten and butchered)⁠ ⁠ ^^ this is all real shit people have said or done to me btw⁠ ⁠ 😇Good feedback:⁠ ⁠ >> “‘Camcorder’ is outdated; this should say ‘videography.’”⁠ >> An hour-long conversation about what it’s really like to have endometriosis and have it misdiagnosed by your gyno⁠ >> “This isn’t really how my coaching service works: I realize now why it was unclear. What happens is, (xyz)”⁠ ⁠ In the first examples, these people are either attacking me personally and directly, nitpicking tiny word choices that don’t really matter, or ignoring all the creative direction we did at the beginning and letting their own opinions get in the way. ⁠ ⁠ None of them are offering tangible, actionable changes I could begin to make to their copy. ⁠ ⁠ In the second examples, there is specific critique based on accuracy, OR we’re needing to talk through one of the more complex ideas we want to get across because the first draft didn’t quite get there. ⁠ ⁠ Or, through seeing their work & service offerings reflected in the copy, the client has gained a lot more clarity about what it is they really need to be saying and/or showing.**⁠ ⁠ None of it is making *me* wrong, but all of it is providing critical information that I can use to make the next draft that much better. ⁠ ⁠ ** That last one trips up a lot of service providers, because it's frustrating to get new information after we did so much work. But, it's just how people's brains work sometimes. A really thorough intake process with lots of check-ins helps. But even the best of us have to field late-stage changes. Just build that shit into your pricing, and remember that it's all in service of a really stellar final product.⁠ ⁠
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